There are two kinds of people: The kind that instinctively take action when faced with a critical decision. And those who have had their intuition and instinct for survival dumbed-down by politically-correct nonsense. Many people have become the proverbial “deer in the headlights” when confronted with a critical decision.
Watch this video (below) of an armed robber on a Seattle bus. While the last half of the video is the most pertinent, notice how the robber goes about his business in the back of the bus UNNOTICED… until he’s noticed towards the front of the bus. The last man he confronts acts decisively and instinctively. The bad guy surely did not expect it.
The same can be said about business decisions in our dental practices. Many of us, myself included, suffer from a syndrome known as, “Ready… aim… aim… aim… aim… think about it…. aim some more.” Continue reading
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A bit of history, first. I joined the ADA while in dental school. I remained a member since then, until several years ago. I served on the board of the local affiliate dental association for many years and made it all the way to President. At one time, I had dreams of taking my dental political career even higher… much higher. I wanted to be “part of the solution.” But, I ran into brick walls all the way. The Association steadfastly believes that we must kowtow to the political authorities under the guise of “being at the table.” I long-contended that we need to STAND UP. I was often excoriated with a dismissive attitude. I was a “hot-head.” I was being “irrational.” I was told, “If we don’t sit at the table with them, they will ‘do it’ without us.” Do WHAT? They can’t do shit WITHOUT us. Without us, they have no dentistry. We are holding the cards! No one owns the talents of another.
On the news today, is the story of an airline passenger that simply “goes nuts.” He’s threatening to blow up the aircraft as the police are pulling him out. Watch the video below. The police don’t yet have physical control of him. He’s literally in the faces of the passengers in the row behind him. He could cause significant injury to any one of them. Yet, they SIT THERE like statues!! Holy shit. Their natural instincts for self-preservation are completely suppressed. That’s “Condition White” even though the threat is inches from your nose! Look at the guy in the red ball cap. He’s doing NOTHING…. sitting there like a good sheeple. Hell, he didn’t even put his hands up to shield his face. He’s VERY lucky 
These sub-human, mentally-defective pieces of shit should be brought up on attempted murder and murder (in those cases that end that way). How’s that for an opening sentence? Watch the news clip video below. This “game” is actually not new. But, for some reason it’s suddenly getting more play in the media. This is truly disgusting.
As dentists, we are in a rather unique business. Despite massive and coordinated (and to some degree, successful) efforts to commoditize dentistry, it’s undeniable that we provide one of the most personal services for patients. We are literally “in their faces.” We work on a very intimate and sensitive part of the body. And, they’re awake for all of it.
Credibility and trust are a big part of what we “sell.” Patients aren’t buying tertiary occlusal anatomy with tripodization of the contacts. They aren’t buying sealed crown margins. They’re buying YOU.
This short post is a reply I wrote on a Dentaltown thread about Social Media.
As I cross the half-century threshold, I’m conflicted in a number of ways.