It only took me 32 years to come to this conclusion. I hope this article will shorten that time for you.
I don’t give a damn ’bout my reputation – Joan Jett
You know how they say, “your reputation precedes you?” Certainly, we’re all aware that we have a “reputation” as dentists… at the very least with our own existing patients. Presumably, since they’re still your patients, your reputation is likely “good” with them. Perhaps your reputation may extend beyond your patients to their family or friends, with whom they had conversations about their experience in your practice.
Depending on your professional relationships extending from your practice, you may also have a reputation among colleagues and other connected professionals.
Many of us work hard to maintain a good reputation. We hope for good online reviews from our patients. We hope our specialist referrals speak highly of us to our patients. Those specialists may occasionally return the favor of referral due to our reputation with them.
I recently learned that reputation isn’t the same as your brand. And, by brand, we’re not talking about naming your practice, “Del Boca Vista Smiles” or even “Smiles by Dr. Schmuckatelli.” Branding is not a cool logo, either. Your name and logo may REPRESENT your brand, but they are not your brand.
One time at dental camp…
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Remember the days when “herodontics” was all the rage? Hmmmm… maybe you don’t. Now, if there’s even a question about a tooth’s restorability, it’s reflexively diagnosed as acute titanium deficiency syndrome. When in doubt, take it out (and replace it with an implant). 
All it took to change our focus from COVID was RIOTS and widespread violence! LOL!
Many times, I’ve been asked why I refuse to comply with the new rules or indulge the “new ABnormal.” I’ve been called every name “in the book.” Someone told me she hopes I get sick and “a tube is jammed down my sorry throat.” Others have wished me dead.
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