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Monthly Archives: April 2014
The Media & Gun Mythology
It seems today that the media gets things wrong more than they get them right. This applies to nearly every type of story, too. If they’re caught in their “mistakes,” they make a token apology and move on. Accuracy and … Continue reading
Posted in Guns & Knives
Tagged gun mythology, gun myths, Gun Safety, media and guns, negligent discharge
11 Comments
Why Can’t the ADA Be More Like the NRA?
I’ve been a member of both. I’m now only a member of one… the NRA. I quit the ADA several years ago. I recognize that some of my readers may not identify or agree with the NRA, in particular. But, … Continue reading
Posted in Editorial
Tagged ada, American Dental Association, grassroots, National Rifle Association, NRA
19 Comments
Retrofitting a Crown to an Existing Partial Denture
I first posted this “article” on Dentaltown back in 2007. A friend just reminded me about it, so I thought I’d re-post it here. We all know what a pain this can be – fitting a new crown to an … Continue reading
Posted in Clinical Technique, Tips & Tricks
Tagged adapt crown to partial, crown, partial denture, RPD
7 Comments
Published in April Issue of Dentaltown Magazine!
I was asked to write an article for Dentaltown Magazine that answered the question: “What does the model for dentistry look like in 25 years? 50 years? Will corporate dentistry chains have taken over dentistry like Walgreens and CVS did … Continue reading
Posted in Editorial, Practice Management
3 Comments
Is There No Such Thing as Bad PR?
5″ x 5″ ad in the Saturday issue of the local paper: $500. Yellow Pages ad (worthless): $500 – $5000 / month. SEO for your website: $200 – $2000 / month. John Lennon’s tooth: $30,000. (no kidding) Exposure in Rolling … Continue reading
Posted in Marketing
Tagged Dr. Michael Zuk, John Lennon's tooth, marketing, PR, public relations
3 Comments