Category Archives: Social Media

I Give Up on Facebook Ads!

I’ve previously written about frustrations with Facebook ads.  I’m really not sure why I keep trying, as I’ve not had ANY success with Facebook ads.  And, I mean NONE.  ZERO. The lack of ROI notwithstanding, the submission process of ads … Continue reading

Posted in Marketing, Social Media | Tagged , , | 19 Comments

NPI Crusader – Online Review Generator

Several years ago, I wrote about the new trend of online reviews (2011).  I considered it a double-edged sword, at best, and I initially avoided getting involved in it.  As time went on, I realized the trend was here to … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , | 2 Comments

Hiring Social Media Impostors?

This short post is a reply I wrote on a Dentaltown thread about Social Media. I’ve often and long said that hiring someone to do your social media postings is like sending a stranger to a party as your “representative” … Continue reading

Posted in Social Media | Tagged , | 6 Comments

Content Is King – Gary Vee Said So!

For a DOZEN years I’ve been preaching that “Content Is King” when it comes to online marketing.  And, now I’m hearing it from the real experts.  Gary Vaynerchuk is an online marketing sensation.  Dude’s a genius.  Really… he is.  I’ve … Continue reading

Posted in Editorial, Marketing, Social Media, Websites | Tagged , , , , , | 9 Comments

Social Media Time Allocation

There are lots of choices with social media these days. Facebook has the lion’s share of active users and activity.  I’ve had a few techno-geek friends suggest that Google+ is up and coming and even better than Facebook. I’ve been … Continue reading

Posted in Current Events, Editorial, Social Media | Tagged , , | 4 Comments

Google Reviews – I’ve Changed My Mind

Last December I wrote that online reviews can be a double-edged sword.  That article was primarily directed at independent review sites other than Google’s own reviews system.  I remain skeptical of the value of third party review sites, especially those … Continue reading

Posted in Marketing, Social Media, Websites | Tagged , , , , | 10 Comments

Defy the “back” button. Be yourself – online!

A dentist friend sent me a message on Facebook with a link to a Ted Talk video about social media.  (I’ve embedded the video at the end of this article.)  The video reminded me of what I’ve been preaching for … Continue reading

Posted in Editor's Favorites, Marketing, Social Media, Websites | Tagged , , , | 18 Comments

Is Groupon running out of gas?

In the early days of Groupon, I was intrigued.  My marketing efforts are nearly 100% internet-oriented.  It seemed like an easy and reportedly very effective way to attract new patients to my practice.  And, I had heard of some crazy … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , | 50 Comments

Online Reviews – Yea or Nay?

This morning I lectured at the Atlantic Coast Dental Research Clinic (a local CE organization) about website marketing.  In my presentation I demonstrated internet trends as they pertain to user searches for healthcare information.  One of my slides had a … Continue reading

Posted in Marketing, Social Media | Tagged , , | 2 Comments