Sometimes material is just handed to you. Today, I got another email solicitation to help me with my internet marketing. I’m going to post it without blurring out the names of the “innocent.” It deserves to be shared in all its glory.
I’ve highlighted my favorite parts where this purveyor of website marketing for dentists starts off with unadulterated CONDESCENSION. Really? Are these the folks any of us want for marketing advice??
Can you imagine speaking to your patients this way?
“If you haven’t set up your appointments for scaling and root planing, I’ve just got to ask… What part of losing your teeth don’t you understand, Mrs. Smith?”
“What part of apical abscess don’t you understand, Mr. Johnson?”
Naaa… I don’t want to send my kids to Harvard, nor do I want a boat.
Yeah… Condescension… THAT’S going to win them over!
Really, Jim? I’ve just got to ask… What part of being nice and respectful to your prospects don’t you understand?
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If you’ve committed yourself to be accountable for your own safety and survival in a world where bad guys victimize good people, then I would recommend reading this article. If you own a weapon intended to defend yourself and family at home or outside the home, you must commit to a number of things:
For a DOZEN years I’ve been 
Copyright protection is just as applicable for works created online as those created in print or other traditional media. Contrary to popular misinformation, 
We dentists are technically very highly-trained. And, we love to show our talents off to our colleagues… and our patients. The latter can be a mistake, in my opinion. One of my dental school professors told me, “Dentists are the kind of people who, if you ask them for the time, they’ll tell you how to build a clock.”
On so many dental websites, I see CLINICAL descriptions of dental procedures in excruciating detail. The focus is on the HOW rather than the WHY. We have to remember who are target audience is.
Today I was “ego-surfing” on Google to see how my website was doing for certain keywords. And, I came across another local dentist’s website that I had to check out. I’ve seen some photos on websites that made me cringe. But, the real test is my wife’s reaction. She’s not a dentist. She’s a NORMAL person. And, I think her reaction is a reasonable representation of what we could expect from a lot of laypeople.
Know What Your SEO Is Doing!
This isn’t the first time I’ve written about this topic.
The idea is to build “back-links” to the dentist’s website, increasing his “Google street cred.” The more links that point to your site, the better for increasing your Google ranking…. to a degree. Ideally, you want other high-ranking and highly-relevant sites linking to yours. Continue reading →