Tag Archives: dental marketing

Credibility Is Everything

As dentists, we are in a rather unique business.  Despite massive and coordinated (and to some degree, successful) efforts to commoditize dentistry, it’s undeniable that we provide one of the most personal services for patients.  We are literally “in their … Continue reading

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Dental Marketing Shouldn’t Scare Children (nor the child within)

This is hot off the presses.  The story is a dentist put up a billboard ad across from a daycare.  The ad photos reportedly frightened the children at that daycare.  And, while it may seem obvious why the images might … Continue reading

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