Monthly Archives: February 2011

Today is an installation of the “mutual admiration society.” 🙂  My friend, Dr. Chip Payet, is a dentist in Charlotte, North Carolina.  We’ve known each other for many years since meeting on  Chip is what I call an “entrepreneurial … Continue reading

Posted in Marketing, Photography | Tagged , , , , | 3 Comments

This Woman Is on Every Dental Website!

If it wasn’t for my website, I’d be living under a bridge!  Many of you have heard me make this comment before.  While it’s a bit of an exaggeration, my point is that my dental practice website is the lifeblood … Continue reading

Posted in Marketing, Photography | Tagged , , , , | 17 Comments

Google Rocks (Adwords vs. Places vs. Organic)!

Had a walk-in patient this morning.  Well… not exactly a walk-in.  He is a transient cable technician who roams around the country doing work for cable TV companies.  He had an old bonding break off his central incisor last night.  … Continue reading

Posted in Marketing, What Happened Today | Tagged , , , , | 6 Comments

Don’t Stare at the (Dental Practice) Wall!

In auto racing school, you learn about looking where you want to go.  Where you look (with your eyes), is generally where the car will go.  It’s just a natural tendency that your body will go where your eyes are … Continue reading

Posted in Editor's Favorites, Practice Management | Tagged | 5 Comments

On Pricing Power – by Seth Godin

Seth Godin has long been one of my favorite marketing authors.  I’ve subscribed to his blog for quite a long time.  And, I’ve read most of his books.  I highly recommend them for my fellow Dental Warriors. Godin talks about … Continue reading

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Marketing Summit by New Patients Inc.

To win any battle, you first need good “military intelligence.”  Now…  jokes about oxymorons aside…  I am always gathering intelligence in my efforts to grow my practice.  And, in this economy good intelligence is VITAL.  Last weekend I attended the … Continue reading

Posted in Continuing Ed, Marketing, Practice Management | Tagged , , | 2 Comments

Dentistry Is Still Valued (by some)

Today I saw a new patient who found me via my website.  She drove 1-1/2 hours to my practice.  She probably passed at least a hundred dentists on the way here.  She was not happy with the work of a … Continue reading

Posted in Marketing, What Happened Today | Tagged , , , | 9 Comments

Competing With $299 Dentures and Other Dental Coupons

Some of us practice in areas saturated with dentists.  At last count, there were 25 dentists just on my street!  Competition is fierce.  Over the years, I’ve collected a number of ads I’ve found locally.  It’s quite common to see … Continue reading

Posted in Marketing, Practice Management | Tagged , , | 10 Comments

Danger at the Front Desk!

What will you do when a violent person confronts your front desk? (The following is the author’s opinion and not intended to be legal advice.) On, there is currently a thread discussing a situation where a patient became belligerent … Continue reading

Posted in Personal Security & Safety, Practice Management | Tagged , , , , | 10 Comments

Are You a “Regular” Dentist?

Patient perceptions of dentists can be quite interesting.  While I’ve positioned my practice as one with a focus on cosmetic and reconstructive dentistry, I am very much a general dentist.  I do a bit of everything and plenty of “bread … Continue reading

Posted in Marketing, Photography, Practice Management, What Happened Today | Tagged , , | 3 Comments