The vast majority of dental websites have content that is provided, in its entirety, by the website designer. Most dentists hire someone to build their websites. That’s OK! It’s even SMART! But, they also delegate ALL the content to the website developer. And, that’s not only not OK, it’s a really bad idea. Turns out, I’ve written about this before. My apologies for being repetitive. But, a new patient from last week reminded me how important this is.
First, you must know that if a website developer is providing the content (both copy and images), that it’s the SAME as they’ve provided for the dozens, hundreds, or even thousands of their clients. They can’t possibly create unique content for each of their clients.
Canned content should be banned content.
So, what do you get? Canned content that reads like a dental encyclopedia. It says nothing about your practice’s unique qualities. It doesn’t make a connection with the visitor. It’s not compelling. It doesn’t RESONATE.
You like me? You really, really like me!
When a patient tells me that he found me through a web search, I often ask, “Did you look at other websites?” And, if so, “Why did you choose us over the others?”
I’m genuinely interested. You should be, too.
Last week, I got a new patient in the practice. I asked him those same questions. He lives 45 minutes away. He needs and wants extensive dental treatment. There are over 1,000 dentists in my county. He picked me. How? He found my website. OK, so what? Well… plenty of those 1,000+ dentists also have websites. He probably drove by a hundred dental offices on his way to mine. Would you like the opportunity to help patients like this? Requisite photos below! Continue reading
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You just never know how patients will find you.
It was about a rather controversial subject, and I initially debated whether to do it. But, I knew I’d regret not doing it. Honestly, I was concerned about possibly offending some of my existing patients, given the controversial nature of the program.
Over the years, I’ve averaged 50 – 100 hours of continuing education per year. And, over the years, I’ve kept most treatment “in house.” I’ve done most of my own endo, including re-treats. I’ve done my fair share of extractions. And, I’ve done a lot of complex / rehab restorative treatment. I even do 
Recently, Dental Hygienist Extraordinaire Shirley Gutkowski asked me to be on her online podcast about hobbies. You might guess what we talked about. 🙂
I’m in LOVE…. with CADILLAC (and the dude in the ad)! As a car guy… well… Cadillacs just have never been “my thing.” But, I’d buy one JUST because of this ad that ran during the Olympics last night. This ad speaks my language… an unabashed non-apology for who we are as AMERICA.
Yep. She said it. And, we’ve all heard it soooo many times. For most of my 25 year career, I’ve pontificated about how patients don’t need dental insurance because it’s not really insurance. In a nutshell, it’s a sucker bet and it’s a 
Today was an interesting day. I had two new patients that came to me via my website. I always ask how they found me, my site, and why they chose my practice over others if they visited other dentists’ websites. The first new patient mentioned that she was impressed with my 
It’s been a busy holiday season for me, much of it with family. Lots of hockey! And, that’s a good thing.
There are two kinds of people: The kind that instinctively take action when faced with a critical decision. And those who have had their intuition and instinct for survival dumbed-down by politically-correct nonsense. Many people have become the proverbial “deer in the headlights” when confronted with a critical decision.
A bit of history, first. I joined the ADA while in dental school. I remained a member since then, until several years ago. I served on the board of the local affiliate dental association for many years and made it all the way to President. At one time, I had dreams of taking my dental political career even higher… much higher. I wanted to be “part of the solution.” But, I ran into brick walls all the way. The Association steadfastly believes that we must kowtow to the political authorities under the guise of “being at the table.” I long-contended that we need to STAND UP. I was often excoriated with a dismissive attitude. I was a “hot-head.” I was being “irrational.” I was told, “If we don’t sit at the table with them, they will ‘do it’ without us.” Do WHAT? They can’t do shit WITHOUT us. Without us, they have no dentistry. We are holding the cards! No one owns the talents of another.