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Category Archives: Photography
How to Add a Virtual Black Contraster to Your Intraoral Photos
If you’ve been doing intraoral photography for cosmetic cases, you’re likely familiar with the black contraster. If you’ve only read articles about cosmetic dentistry, you’ve likely seen the photos of a restored arch with a black background to show off … Continue reading
Who They Gonna Call?
Who will your patients call? Who will they think of when a friend needs a dentist? Why will they think of you? It could be that they love your hygienist. It could be that they love your front desk or … Continue reading
Posted in Photography, What Happened Today
Tagged dental photography, glamor shoots, happy new year, photography
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Credibility Is Everything
As dentists, we are in a rather unique business. Despite massive and coordinated (and to some degree, successful) efforts to commoditize dentistry, it’s undeniable that we provide one of the most personal services for patients. We are literally “in their … Continue reading
Posted in Photography, Websites, What Happened Today
Tagged dental marketing, dental websites, photography
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Protect Your Intellectual Property Online
I’ve been marketing my practice online since 1999. Over the years, I’ve put a LOT of time and effort into my website. I created my entire practice website top to bottom. Every photo and every word is my own original … Continue reading
Posted in Marketing, Photography, Websites
Tagged copyright, copyright violation, intellectual property, photos, plagiarism, website copy
15 Comments
Don’t Show Them HOW We Make the Sausage!
There’s a saying: “Everyone likes sausage, but nobody wants to see how it’s made.” We dentists are technically very highly-trained. And, we love to show our talents off to our colleagues… and our patients. The latter can be a mistake, … Continue reading
Posted in Marketing, Photography, Websites, What Happened Today
Tagged advertising, dentist website, marketing, photography, website marketing
4 Comments
Dental Marketing Shouldn’t Scare Children (nor the child within)
This is hot off the presses. The story is a dentist put up a billboard ad across from a daycare. The ad photos reportedly frightened the children at that daycare. And, while it may seem obvious why the images might … Continue reading
Posted in Marketing, Photography
Tagged dental ads, dental marketing, dental photography
11 Comments
Don’t do this! (Dental Website Photos)
I just came across this dental website. I’ve written a fair bit about the value of photography on a website. Click on this link to see a list of articles on dental photography in this blog. Just don’t do this! … Continue reading
Image Copyright Protection
My friend, photographer extraordinaire, and Photoshop savant, Chip Payet just posted a great article on his Digital Dental Photography blog about image copyright protection. He saw my article, Major Online Referral Service Swipes My Photo! and wrote this article in … Continue reading
Posted in Marketing, Photography
Tagged copyright, copyright protection, dental photography, image copyright, photography, watermark
2 Comments
A Photographic Tribute for Memorial Day
A friend, Dr. Matthew Brink, posted a photo on Facebook today that reminded me of a photo I took 20 years ago. His composition includes the Washington Monument reflected at the far end of the wall. Very cool. So, I … Continue reading
Super-cool Intra-oral Photo Sharing With Patients
I’ve been meaning to get this set up in my office and then sharing the idea with you for quite some time. FINALLY, I got around to doing it… the way I wanted to do it. For most of my … Continue reading