Category Archives: Photography

How to Add a Virtual Black Contraster to Your Intraoral Photos

If you’ve been doing intraoral photography for cosmetic cases, you’re likely familiar with the black contraster.  If you’ve only read articles about cosmetic dentistry, you’ve likely seen the photos of a restored arch with a black background to show off … Continue reading

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Who They Gonna Call?

Who will your patients call?  Who will they think of when a friend needs a dentist?  Why will they think of you?  It could be that they love your hygienist.  It could be that they love your front desk or … Continue reading

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Credibility Is Everything

As dentists, we are in a rather unique business.  Despite massive and coordinated (and to some degree, successful) efforts to commoditize dentistry, it’s undeniable that we provide one of the most personal services for patients.  We are literally “in their … Continue reading

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Protect Your Intellectual Property Online

I’ve been marketing my practice online since 1999.  Over the years, I’ve put a LOT of time and effort into my website.  I created my entire practice website top to bottom.  Every photo and every word is my own original … Continue reading

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Don’t Show Them HOW We Make the Sausage!

There’s a saying:  “Everyone likes sausage, but nobody wants to see how it’s made.” We dentists are technically very highly-trained.  And, we love to show our talents off to our colleagues… and our patients.  The latter can be a mistake, … Continue reading

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Dental Marketing Shouldn’t Scare Children (nor the child within)

This is hot off the presses.  The story is a dentist put up a billboard ad across from a daycare.  The ad photos reportedly frightened the children at that daycare.  And, while it may seem obvious why the images might … Continue reading

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Don’t do this! (Dental Website Photos)

I just came across this dental website.  I’ve written a fair bit about the value of photography on a website.  Click on this link to see a list of articles on dental photography in this blog. Just don’t do this! … Continue reading

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Image Copyright Protection

My friend, photographer extraordinaire, and Photoshop savant, Chip Payet just posted a great article on his Digital Dental Photography blog about image copyright protection.  He saw my article, Major Online Referral Service Swipes My Photo! and wrote this article in … Continue reading

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A Photographic Tribute for Memorial Day

A friend, Dr. Matthew Brink, posted a photo on Facebook today that reminded me of a photo I took 20 years ago.  His composition includes the Washington Monument reflected at the far end of the wall.  Very cool. So, I … Continue reading

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Super-cool Intra-oral Photo Sharing With Patients

I’ve been meaning to get this set up in my office and then sharing the idea with you for quite some time.  FINALLY, I got around to doing it… the way I wanted to do it.  For most of my … Continue reading

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