Tag Archives: advertising

What’s Wrong With This Ad?

Posted on July 16, 2019 by The Dental Warrior

My chairside assistant sent this ad to me (from her Facebook feed).  It’s a local dentist.  What is the appeal to viewers / prospective patients here?  Put yourself in their shoes, so to speak (you know nothing about dentistry).  “What … Continue reading →

Posted in Marketing | Tagged , , , , , | 5 Comments

Don’t Show Them HOW We Make the Sausage!

Posted on July 19, 2013 by The Dental Warrior

There’s a saying:  “Everyone likes sausage, but nobody wants to see how it’s made.” We dentists are technically very highly-trained.  And, we love to show our talents off to our colleagues… and our patients.  The latter can be a mistake, … Continue reading →

Posted in Marketing, Photography, Websites, What Happened Today | Tagged , , , , | 4 Comments

Should You Register the “.XXX” (Porno) Domain?

Posted on October 23, 2011 by The Dental Warrior

.XXX Marks The DDS Spot I recently got an email from a certain website design company that caters to heath care practitioners.  It rhymes with “Sage Fun.”  I’m sure the email is well-intended, albeit self-serving (nothing wrong with that, really).  … Continue reading →

Posted in Editorial, Marketing, What Happened Today | Tagged , , , , , , , , , | 6 Comments

Google-proof Your Website

Posted on October 16, 2011 by The Dental Warrior

Caffeine, Places, Farmer, +1, and Pandas* – Oh my! *The code names of some of the recent Google algorithm projects (This is going to be a long one.  But, I promise it will be worth it!  Strap in!) If you’ve … Continue reading →

Posted in Editor's Favorites, Editorial, Marketing | Tagged , , , , , , , | 13 Comments

Videos Will Rock Your Web Marketing World

Posted on April 17, 2011 by The Dental Warrior

I’ve dabbled in the use of videos in my website marketing.  And, I’ve been planning on ramping it up.  Like many projects and plans, this effort had fallen victim to my chronic procrastination.  One reason / excuse was that (until … Continue reading →

Posted in Case Presentation, Marketing | Tagged , , , , | 6 Comments

Social Media Ads & Landing Pages

Posted on March 25, 2011 by The Dental Warrior

I’m still here (after nearly a week of not writing)!  I’ve got a long list of topics to write about here on TheDentalWarrior.com. But, I was inspired to write this based on a recent experience. I’ve been skeptical about the … Continue reading →

Posted in Marketing, Practice Management, Social Media, Websites | Tagged , , , | 15 Comments

Facebook Advertising – Is it all that?

Posted on March 7, 2011 by The Dental Warrior

Social media is all the rage today…. and for many good reasons.  Overall, I think social media can be an important and effective piece of the marketing puzzle.  You should definitely be dipping your feet in the social media pool.  … Continue reading →

Posted in Marketing, Practice Management | Tagged , , , , , | 5 Comments

This Woman Is on Every Dental Website!

Posted on February 25, 2011 by The Dental Warrior

If it wasn’t for my website, I’d be living under a bridge!  Many of you have heard me make this comment before.  While it’s a bit of an exaggeration, my point is that my dental practice website is the lifeblood … Continue reading →

Posted in Marketing, Photography | Tagged , , , , | 17 Comments

Google Rocks (Adwords vs. Places vs. Organic)!

Posted on February 24, 2011 by The Dental Warrior

Had a walk-in patient this morning.  Well… not exactly a walk-in.  He is a transient cable technician who roams around the country doing work for cable TV companies.  He had an old bonding break off his central incisor last night.  … Continue reading →

Posted in Marketing, What Happened Today | Tagged , , , , | 6 Comments

On Pricing Power – by Seth Godin

Posted on February 17, 2011 by The Dental Warrior

Seth Godin has long been one of my favorite marketing authors.  I’ve subscribed to his blog for quite a long time.  And, I’ve read most of his books.  I highly recommend them for my fellow Dental Warriors. Godin talks about … Continue reading →

Posted in Marketing | Tagged , , | Leave a comment