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- Your Fees are high, but…
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- Your Most Valuable Asset: Your Brand
- Are we too quick to extract and implant?
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- Why I Refuse to Comply
- Should We Celebrate the “Re-Opening?”
- Dentists are the Paragons of Infection Control!
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Tag Archives: copywriting
You Had Me at Hello.
Today a new patient came in for an exam. He is a 50 year old who hasn’t been to a dentist in about 15 years. He is embarrassed by multiple missing and broken teeth… some right up front. Some are … Continue reading
Posted in Marketing, Websites, What Happened Today
Tagged copywriting, dental photography, dental website, SEO
12 Comments
Someone Else’s Content = Your Website Sucks
The vast majority of dental websites have content that is provided, in its entirety, by the website designer. Most dentists hire someone to build their websites. That’s OK! It’s even SMART! But, they also delegate ALL the content to the … Continue reading
Posted in Marketing, Websites, What Happened Today
Tagged canned content, copy, copywriting, Google
10 Comments
I’ll Say It Again. Listen Carefully! Content Is King!
How to get to #1 on Google in 2 days – no kidding! When it comes to Google search results supremacy, it seems everyone is looking for a gimmick… a way to game the system… tricking Google into listing their … Continue reading
Content IS King in Websites – It’s not just me!
I don’t often link to other articles in my blog. But, my friend, Gary Takacs has made an appearance of sorts on the Forbes website in an article titled, “Design Doesn’t Matter? Website Strategies For The New Era Of SEO … Continue reading
Posted in Marketing, Websites
Tagged copywriting, dentist website, website content, website marketing
5 Comments
Writing Copy for Visitors, not Search Engines
I’m a BIG fan of SEO done right. I believe good SEO is some of the best money and effort you can spend on your website… to a point. Many, including myself, have preached that “content is king.” Ultimately, CONTENT … Continue reading
Posted in Editor's Favorites, Marketing, Websites
Tagged copywriting, keyword stuffing, keywords, website copy
9 Comments
Website Marketing Pearl: Help them find what they’re looking for!
While I have a long list of blog topics to write about, I don’t seem to get to them, as I’m often inspired by something that happened recently. The trick is finding time to write them! I couldn’t think of … Continue reading
Posted in Editor's Favorites, Marketing, Websites, What Happened Today
Tagged copywriting, SEO, web page, website, website copy
6 Comments