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Category Archives: Editor’s Favorites
This Time It’s Personal – Your website, that is.
Make it personal! Your website, that is. I’ve long preached that dentists MUST be involved in the content creation for their website. But, that DOESN’T mean you have to create your own website. I get that objection a lot from … Continue reading
Posted in Editor's Favorites, Marketing, Websites, What Happened Today
Tagged copy writing, website content, website copy
3 Comments
Defy the “back” button. Be yourself – online!
A dentist friend sent me a message on Facebook with a link to a Ted Talk video about social media. (I’ve embedded the video at the end of this article.) The video reminded me of what I’ve been preaching for … Continue reading
Posted in Editor's Favorites, Marketing, Social Media, Websites
Tagged blogs, facebook, social media, websites
18 Comments
Get off yer butt, and get MOBILE!
Well, besides the fact that I DO need to get off my butt and start moving more (for my health), I’m not referring to exercise. I’m talking about mobile websites. I suppose my impending suggestion (keep reading) to explore the … Continue reading
Posted in Editor's Favorites, Marketing, Websites
Tagged .com, .mobi, blackberry, dentist website, droid, iphone, marketing, mobile, mobile website, smart phone, website, website marketing
18 Comments
25 Years Later – Dental School STILL Sucks!
University of Tennessee College of Dentistry – A “Dream” Review It’s nearly 25 years after graduating from the gruesome experience of dental school, and I’m STILL having nightmares about it. Literally. Last night I dreamed that I had to retake … Continue reading
Implant Provisional – using the original tooth
Several months ago (April 2011), a long-time patient had tooth #8 blow up. The patient is a 80 y.o. male. It was a perio-endo lesion (with root resorption evident), and we decided extraction and replacement with an implant would be … Continue reading
Don’t “friend” your patients on Facebook!
I went to a local dental meeting last night, and one of my dentist friends said to me, “Dude, you have some balls posting what you post on Facebook!” My initial thought was that he was referring to my outspoken … Continue reading
Posted in Editor's Favorites, Marketing, Social Media
Tagged facebook, facebook profile, fan page, marketing, social media
19 Comments
Google-proof Your Website
Caffeine, Places, Farmer, +1, and Pandas* – Oh my! *The code names of some of the recent Google algorithm projects (This is going to be a long one. But, I promise it will be worth it! Strap in!) If you’ve … Continue reading
Posted in Editor's Favorites, Editorial, Marketing
Tagged advertising, dentist website, Google, marketing, search engine results, search engines, SERP, website marketing
13 Comments
Vestigial Organs – by I.P. Freely
Strap in… going to be a long one. If you’re sensitive to coarse language or graphic descriptions of medical procedures, you may want to stick to my dental articles. This story will make you cringe, at least. 🙂 But, it … Continue reading
Posted in Editor's Favorites, Editorial, What Happened Today
28 Comments
Dentistry Is Never “Simple.”
Moments ago I was reminded of this seemingly trivial matter in a thread on Dentaltown.com. I’ve brought it up over the years here and there on Dentaltown. So, I thought I would write up a quick post about it on … Continue reading
Posted in Editor's Favorites, Practice Management
Tagged fees, fees too high, patient education
15 Comments
Stop Spamming My Blog Around
With a nod to Stevie Nicks and Tom Petty (Stop Dragging My Heart Around)… Everyone wants the link juice. One of the factors used by Google in ranking websites in the search engines results is inbound links. Inbound links (aka … Continue reading →