Tag Archives: dental ads

What’s Wrong With This Ad?

My chairside assistant sent this ad to me (from her Facebook feed).  It’s a local dentist.  What is the appeal to viewers / prospective patients here?  Put yourself in their shoes, so to speak (you know nothing about dentistry).  “What … Continue reading

Posted in Marketing | Tagged , , , , , | 5 Comments

Dental Marketing Shouldn’t Scare Children (nor the child within)

This is hot off the presses.  The story is a dentist put up a billboard ad across from a daycare.  The ad photos reportedly frightened the children at that daycare.  And, while it may seem obvious why the images might … Continue reading

Posted in Marketing, Photography | Tagged , , | 11 Comments