Category Archives: What Happened Today

Anecdotes of day-to-day occurrences that I think may resonate with my fellow Dental Warriors.

Video Testimonials Are Marketing Gold

I need to do this more!  I was just chatting with a patient in hygiene today.  I asked her, “What’s new?”  She told me she had a new boyfriend, and she was in LOVE.  She then went on about how … Continue reading

Posted in Marketing, What Happened Today | 4 Comments

Go Ahead. Make My Day!

I know what you’re thinking, punk.  You’re thinking “did he give me two carpules of anesthetic or only one?”  Now to tell you the truth I forgot myself in all this excitement.  But being this is a Kavo electric high … Continue reading

Posted in Case Presentation, Websites, What Happened Today | Tagged , | 11 Comments

Credibility Is Everything

As dentists, we are in a rather unique business.  Despite massive and coordinated (and to some degree, successful) efforts to commoditize dentistry, it’s undeniable that we provide one of the most personal services for patients.  We are literally “in their … Continue reading

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I Can See for Miles and Milestones

As I cross the half-century threshold, I’m conflicted in a number of ways. On the one hand, I feel like I’ve accomplished many things.  On the other, I have SO much yet to accomplish.  According to the calendar, I’m on … Continue reading

Posted in Editorial, What Happened Today | 1 Comment

Know What Your SEO Is Doing!

As this blog has become more popular, I am finding more and more spam comments.  Most of them are from purveyors of anything from shoes to male enhancement products.  Most of those get automatically filtered out by my spam plug-in. … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , , , | 18 Comments

Shout Out for Brasseler

For longer than I care to admit, my electric lab handpiece has not been working properly.  It wouldn’t grip my lab burs in the chuck firmly in the “locked” position, and the motor would spin while the bur would slip.  … Continue reading

Posted in What Happened Today | Tagged , | 2 Comments

The Dental Warrior Is Among Infusionsoft’s Top 50 Blog Picks!

TheDentalWarrior.com was chosen (by Infusionsoft a big marketing firm for small businesses) to be among the Top 50 Small Business blogs to watch!  Very cool!  I’m at the top of the “Service Pros” category in the 2nd section (red) of … Continue reading

Posted in Dental Warrior Announcements, What Happened Today | Tagged , , , | 6 Comments

Don’t Show Them HOW We Make the Sausage!

There’s a saying:  “Everyone likes sausage, but nobody wants to see how it’s made.” We dentists are technically very highly-trained.  And, we love to show our talents off to our colleagues… and our patients.  The latter can be a mistake, … Continue reading

Posted in Marketing, Photography, Websites, What Happened Today | Tagged , , , , | 4 Comments

Another Silly Cold Caller – by Email

I just got an email today from a firm that does SEO for dental websites. Dear Dr. Mike, Kindly take thirty seconds to pull up Google and search for a Dentist in (my town). Do you see how Dr. Mike XXXXX, … Continue reading

Posted in Marketing, What Happened Today | Tagged , , , | 8 Comments

Treachery. Trickery. Subterfuge. Solicitors will do anything.

I expect that all of us have had solicitors call our offices and trick the front desk into putting the call through to us (the doctor).  They’ll say just about anything… even claiming to be the doctor’s personal friend.  I’ve … Continue reading

Posted in What Happened Today | Tagged , | 6 Comments