Category Archives: What Happened Today

Anecdotes of day-to-day occurrences that I think may resonate with my fellow Dental Warriors.

You Had Me at Hello.

Today a new patient came in for an exam.  He is a 50 year old who hasn’t been to a dentist in about 15 years.  He is embarrassed by multiple missing and broken teeth… some right up front.  Some are … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , , | 12 Comments

Website + Email + Remote Login = New Patient

I’ve had a website for my practice since 1999.  Several years ago, I added an Appointment Request Form that is forwarded to me by email.  And, for many years, when I got such a request over the weekend, there wasn’t … Continue reading

Posted in Marketing, Practice Management, What Happened Today | Tagged , | 8 Comments

Spelling & Grammar Count!

Or do they?  Should they? Increasingly, I’ve noticed poor spelling, grammar, and syntax in the media.  I see it in print and on TV.  While I suspect many don’t think it matters, and many don’t see it (because of their … Continue reading

Posted in Marketing, What Happened Today | Tagged , , , | 6 Comments

Insurance Salesman: “Dental Plans Are Crap”

I wish I could have recorded the conversation I had with a patient’s husband yesterday. Sometimes they leave.   Sometimes they come back. This was a new patient… sort of.  She first came to me about 3 years ago.  We did … Continue reading

Posted in Practice Management, What Happened Today | Tagged , , | 3 Comments

New PMS! No… Not That Kind!

We all have a long “to do” list, both at home and the office.  One item that’s been on my list at the office has been to upgrade the computer and Practice Management Software (PMS). I’ve delayed doing it for … Continue reading

Posted in Dental Product Reviews, What Happened Today | Tagged , , , , , | 11 Comments

Someone Else’s Content = Your Website Sucks

The vast majority of dental websites have content that is provided, in its entirety, by the website designer.  Most dentists hire someone to build their websites.  That’s OK!  It’s even SMART!  But, they also delegate ALL the content to the … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , , | 10 Comments

Everything Is “PR.”

You just never know how patients will find you. Certainly, there’s word of mouth.  But, have you ever had a patient say, “Someone recommended you, but I can’t remember his name?”  Nonetheless, I’m always glad to get the referral! A great … Continue reading

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Ya Gotta Know When to Hold’em… Know When to Turf’em…

It’s a dentist!  It’s a plane!  It’s SUPER-GENERALIST! I started my practice by leasing space in an existing general dental office.  My “landlord” was an accomplished and successful dentist.  He told me, “You’ve got to be a ‘SUPER-GENERALIST.’”  By that, … Continue reading

Posted in Case Presentation, Practice Management, Websites, What Happened Today | Tagged , , | 8 Comments

“But, I don’t have insurance.”

Today a 20 year-old came in as a new patient (husband and 8 month old baby in tow).  She found me via my website and also cited my “good reviews.”  Her chief complaint was a broken down tooth with a … Continue reading

Posted in Editor's Favorites, Practice Management, What Happened Today | Tagged , , , | 31 Comments

The ADA… Is Watching Me… They See My Every Move

With a hat tip to Hall & Oates’ “Private Eyes.” Today was an interesting day.  I had two new patients that came to me via my website.  I always ask how they found me, my site, and why they chose … Continue reading

Posted in Current Events, Editorial, What Happened Today | Tagged , , | 8 Comments