This article is a bit long. However, I urge you to read it. Today, your website represents your practice to the world. Accordingly, the decision to have a website and choosing the right marketing firm to help you create it is CRITICAL. Educate yourself and choose wisely.
In 1999, I created my own dental practice website. I mean I did ALL of it. A total do-it-yourself project. I was an “early adopter” in that very few dentists had websites at the time. Initially, my intent was to create an “online brochure” to which I could refer my existing patients in order for them to learn more about my cosmetic dental services. At the time, the notion of people actively seeking (searching) a new dentist online seemed far-fetched. And, in reality, nobody was.
Eighteen years later, and that’s all changed now, as our culture searches for EVERYTHING on the web. “Google” is now a verb. We “Google” anything we need to know or find.
This is the story of how I went from a DIY website marketer to finally delegating a complete website makeover to the experts. Continue reading
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Last Thursday, I got a text from my office manager while I was at the airport going on vacation with my family. She got a call at the office from a power company representative saying our power bill was 2 months overdue, and I needed to make a payment by 5 pm today, or they’ll shut off the power. I was boarding my flight in just a few minutes. “Ain’t nobody got time for dat!” I told her I’d have to get back to her. We were literally running to our next flight, as the connection was very tight.
My office manager took the guy’s name and number. But, then she smartly called the power company via their official number. Turns out, I’m current on my bill! Well, YEAH! Duh!
The 
Family – influencing and raising our children, marriage, connections to extended family.
With the advent of the internet and social media, we ALL have a pedestal and a bullhorn. Any of us can put our thoughts and opinions out the the entire world. Any of us can gain Significance with a few taps of the keyboard and a click. In a flash, we can become “activists.” The aphorism about a butterfly beating its wings in Brazil having an effect around the world is all the more true with web-based social media.
My doctor urged me to get a colonoscopy back when I was 48 years old. The recommendation was a bit early (normally at age 50), since there is a family history of cancer. For a lot of reasons (none of them good), I procrastinated…. and procrastinated. And, I believe this is fairly typical. It just doesn’t sound like fun, right? I’m now 53 years old. So, I’m about 5 years past due!
Going further back… Last October, my GI distress reached a point that put me in the doctor’s office on an urgent basis, in this case, the day before an out-of-state hockey tournament. I was in a LOT of pain. I was bloated and VERY tender in the lower abdomen. He suspected 
I had a bit of a scare yesterday. The first thing in the morning, my office manager told me she couldn’t get the computer at the front desk working. There was a pop-up window saying my hard drive was full. Whaaaaaaa?? Sure enough, there it was. Whisky. Tango. Foxtrot! The computer had pretty much frozen up. I could barely get it to do anything.
Last week, just before the hurricane was predicted to strike, my office manager texted me on a Tuesday evening, “Broke my #9 off at the gum line!” Yeah… not a good look for a cosmetically-oriented dental practice front desk, eh?
Dental care falls to the bottom of the priority list during a hurricane (unless they’re in pain… a lot of pain).
