Absolutely something!
To continue my story about the new website… It’s been one year since the new website went online.
As I’ve mentioned before, I built my own website back in 1999. I read many books about SEO (Search Engine Optimization) and even wrote a full chapter about it in my book, “The Website Owner’s Manual for Dentists.” I’ve written multiple articles on this blog about it, too.
Over the years, I spent a LOT of time tweaking and optimizing my website to show up well in the search engine results pages (SERPs). And, it worked very well! I dominated the local results for years. But, in more recent years, my site was dropping in rank. Competition has become fierce, and honestly, I had dropped the ball a bit, too. My life is busy.
A lot of SEO is done in the design of the website. By “design,” I’m not talking about the cosmetic features or how the site looks. I’m talking about the structure / coding of the site… most of which is “behind the scenes.” But, that’s just the beginning. There is much that needs to be optimized beyond the structural design of the website. And, that is an ongoing process. It was time to delegate!
When I turned my website project over to New Patients Inc (NPI), it meant they were taking over all of it in terms of the technical details. That doesn’t mean I’m not participating. My involvement is still critical, as it is for all dentists marketing on the web. You need to know what is going on, and you need to contribute to your online marketing message.
Why SEO?
There are three goals in website marketing: Continue reading
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This week, a new patient came to my office. He had a terrible toothache. His partner told me he was up all night curled up in a fetal position. The patient has early-onset dementia, and his partner is his advocate and caretaker. The patient was quite lucid in our conversations, though he’d repeat himself a bit. So, here’s the story…
This will be a “quick and dirty” case presentation. But, I’ll update it as the case progresses.
The human response to stories is primal. Before the written word, life skills and education were passed from generation to generation through the spoken word, often in the form of stories, perhaps with some pictures drawn on the cave walls. The same became true when humans began writing. We are hard-wired by our DNA to respond to and internalize stories.
You know what will “protect” you FAR more effectively than a silly consent form?
One of the factors that lit the fire under me to 
Los Algodones, Mexico…. a tiny town with 600 dentists known as “Molar City,” has become the poster child for what some believe “ails” our “dental care system.” Molar City is the Mecca of “cheap dentistry.” Pardon all the quotation marks. 😉 Americans are reportedly flocking to Molar City because dentistry in the U.S. is just “too expensive.” By golly, something should be done about that!
Now, before any of you virtue-signalling social justice warriors reflexively blurt out, “there are good and bad dentists everywhere,” consider indulging in scratching more than the surface. Let’s THINK a little about this. Yes… good and bad dentists are everywhere. Thank you, Captain Obvious. But, there is a CRITICAL difference.