I Give Up on Facebook Ads!

I’ve previously written about frustrations with Facebook ads.  I’m really not sure why I keep trying, as I’ve not had ANY success with Facebook ads.  And, I mean NONE.  ZERO.

The lack of ROI notwithstanding, the submission process of ads to Facebook is a minefield of inconsistencies.

Many of my ads have been rejected because of the images.  Of course, since I’m a dentist, those images are often close-ups of SMILES.  Rejected because of smiles!  No kidding!

I’ve been told by the Facebook ad team that the smiles are:

  • Offensive.
  • Body shaming.
  • Pictures of body parts.
  • Before & after photos not allowed. (the latest rejection)

OK… so here’s a Facebook office page post I recently tried to “Boost” (turn into an ad).  REJECTED:

Rejected by Facebook because “before & after.”

Now, consider that the following ads have recently appeared in my Facebook news feed:


Ummm…. yeah… THIS, but not teeth! Facebook has standards!

It’s the inside of her EAR, you sick bastards!

I think I’m just going to GIVE UP on Facebook advertising.  I’ll take my money elsewhere.

UPDATE (3 hours later):  Just for fun, I appealed the rejection, knowing it would be to no avail.  Here’s their response, followed by my reply:

My follow-up reply:

Update #2 (7/29/18):   LOL!  This ad just appeared in my news feed – Facebook trying to encourage me to “boost” this blog post, critical of their ad approval process!

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19 Responses to I Give Up on Facebook Ads!

  1. Linda Boehm says:

    Beautiful esthetic dentistry ! This young lady must be so happy and pleased.
    And that other stuff on your newsfeed is very disgusting. Facebook needs some new “community standards”.

  2. Mike Kippenberger says:

    Hi Mike,

    I thought your diastema, direct composite case looked stunningly natural.
    Most times these type restorations look really fake.

    Congratulations, I trust you’re doing well


    • The Dental Warrior says:

      Thanks, Mike! Pluggin’ away. Hey… there’s a not-so-new and very good Mexican place near my office. Let’s do lunch!

    • Mike Kippenberger says:

      I have definitely been “jonesin” for some good Mexican food.
      I will call and schedule probably next week.


  3. Sherran says:

    Williams Dental Lab posts pictures every week. Often daily. Fisher Zitterich does as well. So why are they rejecting yours?

    The only thing I can think of is “Paid Ad” ? No idea. I’ve reported everything from nudity to harassment to death threats in my step daughter. None were removed or accepted.
    “Not against our Policy” was response!

    My paid ads with specific perimeters, age, profession and areas, I received Likes from all over the world. Not from the US.

    I just stopped. Yet FB pops ads up on my page I never requested, never clicked on and every time I post an article on my Business page, I receive an ad from FB to Boost the Article!

    I’ve requested them to be stopped. But they continue.

    You keep posting! The results your dentistry provides are life changing!

    • The Dental Warrior says:

      We can post the photos as just a post on the FB page. It’s when you try to “Boost” the post, which makes it a paid ad, that they invoke the “policies,” which seem to be grossly inconsistent (grossly… in both senses of the word!).

  4. Susan says:

    Sahan’s wife has “Yuge” gap between her front teeth. They are seeking MRT in the U.K. so their children will not present the same genetic “defect…”

    Wha… You say….?

    Well it could or could not be true… but you never know what makes some so sensitive to not having the “perfect” smile.

    Nice job by the way! As a bonus: way less expensive than MRT, plus it is legally performed in the U.S. by a trusted doctor and responsible gun owner.

    • The Dental Warrior says:

      Sorry… what is “MRT?”

      • Susan says:

        Hi Mike,

        MRT is “mitochondrial replacement therapy” recently approved in the UK (used to ameliorate genetic disease passed from mother to child). This technique is deemed as an in-vitro fertilization method (as opposed to genetic engineering). It involves 3 parties: (father, mother and 2nd egg donor). The mother’s egg is fertilized with the father’s sperm and forms a blastocyst. At this point, the the donor’s egg is utilized to replace the mother’s mitochondrial DNA. Although 99.9% of the genetic material comes from the mother and father, some people refer to the offspring as a 3-parent child. Nuclear DNA from the mom and dad is 100% in-tact at the time of conception so in effect, all physical and appearance characteristics come from the parents. It is only the mitochondrial DNA that is replaced, resulting in a healthy live birth. Of course this assumes all goes well. Unfortunately in a clinical trial (of 30 live births) two babies were born with Turner’s syndrome and one with autism spectrum disorder. Consequently, this therapy has not yet been approved in the US.

        My post was a poor attempt at a joke. I had just read about MRT.

        Anyway, nice job. The after smile looks very natural and the patient must be thrilled with her new smile!


        • Susan says:


          Just to clarify… I just realized I was conflating two different methods of MRT (pronuclear and spindle transfer). Please google the exact mechanics if you want to know more. My explanation is lacking … it conatins the gist of what I first read. I wanted to link to the article, but your site does not allow right-click. Sorry.

  5. Lolabees says:

    I’m glad you wrote this post! I have also found FB ads to be a complete waste of money. When I did get any leads, they were not high quality leads. Also, I have actually been BANNED FOR LIFE from placing FB ads because I slightly tweaked an ad that had been running. Their customer service wouldn’t tell me what I did wrong, nor would they even reply to my appeal. I was simply blackballed. And to think, regular old me is banned for life, when all of these fake political ads and misuse of private information have been perfectly fine by FB. I guess I have to thank them for saving me a lot of money! 🙂

    On a side note, I wonder why they’re targeting you with those ads?? LOL!

    • The Dental Warrior says:

      LOL! Probably just to piss me off after rejecting my smile ads… just to rub it in. That’s GOTTA be it! 😉

  6. Edan says:

    Hello Dental Warrior.
    My guess is that FB’s image recognition is classifying your images as “shocking, sensational or excessively violent stuff”
    Source can be found here (#62): 68 Reasons Why Your Facebook Ad Got Rejected or Account Got Banned
    Source: https://www.jonloomer.com/2015/03/10/facebook-ads-rejected-account-banned/

    Have you tried SEO or Adwords?

  7. I’ve found the same thing. I am working to get more colleagues moving into the chronic pain arena in psychology/psychiatry. I’ve tried ads which just click through to quality LinkedIn articles, and ads which offer a textbook for sale, and all just get rejected.

    It’s disappointing because Facebook has the potential to deliver my message very precisely to the people who most want to see it, but it appears there’s no effective way to use it in my case. I’d have to use language which is so vague that it becomes meaningless.

  8. Really interesting article. I am glad that we don’t advertise on FB. What a strange policy they have. Maybe none of them at FB go to the dentist or have dentalphobia?? At any rate I enjoyed ready the article and the comments.

  9. Ali Jazayeri says:

    Interesting post, thanks for sharing your experience. I came to the same conclusion myself. Essentially, FB ads are useless for dentists. First off, you can get a lot more exposure running Google Display ads instead of FB ads. Essentially, you can show 1,000 ads for about $1 with google display but those same ads would cost $10-50 with FB, and they produce the same results. Plus, with Google ads you can show pictures of implants, before and after cases, discuss your treatment and prices, etc. whereas these are all prohibited with FB ads. Again, there is a possibility that FB ads would work for you, but I’ve tried them several times and have’t even made those few hundred dollars I spent on the ad back. Additionally, my uncle has a chain of diet centers and he spent a few thousand on FB ads and saw no results either!

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