I’ve previously written about frustrations with Facebook ads. I’m really not sure why I keep trying, as I’ve not had ANY success with Facebook ads. And, I mean NONE. ZERO.
The lack of ROI notwithstanding, the submission process of ads to Facebook is a minefield of inconsistencies.
Many of my ads have been rejected because of the images. Of course, since I’m a dentist, those images are often close-ups of SMILES. Rejected because of smiles! No kidding!
I’ve been told by the Facebook ad team that the smiles are:
- Offensive.
- Body shaming.
- Pictures of body parts.
- Before & after photos not allowed. (the latest rejection)
OK… so here’s a Facebook office page post I recently tried to “Boost” (turn into an ad). REJECTED:
Rejected by Facebook because “before & after.”
Now, consider that the following ads have recently appeared in my Facebook news feed: Continue reading
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This week, a new patient came to my office. He had a terrible toothache. His partner told me he was up all night curled up in a fetal position. The patient has early-onset dementia, and his partner is his advocate and caretaker. The patient was quite lucid in our conversations, though he’d repeat himself a bit. So, here’s the story…
This will be a “quick and dirty” case presentation. But, I’ll update it as the case progresses.
The human response to stories is primal. Before the written word, life skills and education were passed from generation to generation through the spoken word, often in the form of stories, perhaps with some pictures drawn on the cave walls. The same became true when humans began writing. We are hard-wired by our DNA to respond to and internalize stories.
You know what will “protect” you FAR more effectively than a silly consent form?
One of the factors that lit the fire under me to 
