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Meta
Search Results for: websites
Out of the Mouths of Patients – Website Feedback
Yesterday, I had a new patient. She was a very nice young woman, 22 years old, who is both an LPN (nurse) and college student. It had been a year since she’d seen a dentist. She didn’t have any treatment … Continue reading
Posted in Websites, What Happened Today
Tagged website content, website marketing, websites
3 Comments
You Meet the Nicest People on the Internet
Even today, I hear dentists doubting the value of website marketing of a dental practice. Most commonly, the objection is based on a perception that you wouldn’t get “quality” patients through a website. My experience has been quite the opposite. … Continue reading
Posted in Editorial, Websites, What Happened Today
Tagged canned content, original content, website marketing
2 Comments
Writing Copy for Visitors, not Search Engines
I’m a BIG fan of SEO done right. I believe good SEO is some of the best money and effort you can spend on your website… to a point. Many, including myself, have preached that “content is king.” Ultimately, CONTENT … Continue reading
Posted in Editor's Favorites, Marketing, Websites
Tagged copywriting, keyword stuffing, keywords, website copy
9 Comments
Major Online Referral Service Swipes My Photo!
I suppose I should be flattered when I find my intellectual property “borrowed.” And, it seems many think it’s harmless to “borrow” copyrighted materials. I suspect they don’t realize the amount of effort invested in creating website content, both copy … Continue reading
Answer Your ****ing Emails!
I have a brand new patient in the chair, as I type this. She is a nursing instructor and hasn’t been to a dentist in three years. She wasn’t happy with a crown done by her last dentist (bite never … Continue reading
Posted in Marketing, Websites, What Happened Today
Tagged appointment request, email, website
2 Comments
Website Marketing Pearl: Help them find what they’re looking for!
While I have a long list of blog topics to write about, I don’t seem to get to them, as I’m often inspired by something that happened recently. The trick is finding time to write them! I couldn’t think of … Continue reading
Posted in Editor's Favorites, Marketing, Websites, What Happened Today
Tagged copywriting, SEO, web page, website, website copy
6 Comments
Google Reviews – I’ve Changed My Mind
Last December I wrote that online reviews can be a double-edged sword. That article was primarily directed at independent review sites other than Google’s own reviews system. I remain skeptical of the value of third party review sites, especially those … Continue reading
Posted in Marketing, Social Media, Websites
Tagged Google maps, Google Places, Google reviews, Places, search engine results
10 Comments
This Time It’s Personal – Your website, that is.
Make it personal! Your website, that is. I’ve long preached that dentists MUST be involved in the content creation for their website. But, that DOESN’T mean you have to create your own website. I get that objection a lot from … Continue reading
Posted in Editor's Favorites, Marketing, Websites, What Happened Today
Tagged copy writing, website content, website copy
3 Comments
You Never Know What They’ll Search For on Google
It’s funny how little seemingly insignificant observations inspire me to write. And, then I can’t stop myself. I have to do it NOW. 🙂 Let’s get ana-lytical… ‘lytical.. I regularly monitor traffic on my websites using Google Analytics. Analytics, which … Continue reading
Posted in Marketing, Websites, What Happened Today
Tagged google analytics, long tail, websites
19 Comments
Get off yer butt, and get MOBILE!
Well, besides the fact that I DO need to get off my butt and start moving more (for my health), I’m not referring to exercise. I’m talking about mobile websites. I suppose my impending suggestion (keep reading) to explore the … Continue reading
Posted in Editor's Favorites, Marketing, Websites
Tagged .com, .mobi, blackberry, dentist website, droid, iphone, marketing, mobile, mobile website, smart phone, website, website marketing
18 Comments