Search Results for: websites

“I’m on the beach, and my crown came out.”

I’ve said it a thousand times, if I’ve said it once.  The smartest thing I ever did, business-wise, was to create a well-optimized and well-written website. Today, at the end of the day, we got a call at the office.  … Continue reading

Posted in Websites, What Happened Today | Tagged , , | 3 Comments

You Had Me at Hello.

Today a new patient came in for an exam.  He is a 50 year old who hasn’t been to a dentist in about 15 years.  He is embarrassed by multiple missing and broken teeth… some right up front.  Some are … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , , | 12 Comments

Spelling & Grammar Count!

Or do they?  Should they? Increasingly, I’ve noticed poor spelling, grammar, and syntax in the media.  I see it in print and on TV.  While I suspect many don’t think it matters, and many don’t see it (because of their … Continue reading

Posted in Marketing, What Happened Today | Tagged , , , | 6 Comments

The Thriving Dentist Show!

My friend and dental practice consultant extraordinaire, Gary Takacs, has a podcast called, “The Thriving Dentist.”  He publishes a new show about every week and has a guest to discuss issues that affect all of us in dental practice.  It … Continue reading

Posted in Current Events, Practice Management | 3 Comments

Someone Else’s Content = Your Website Sucks

The vast majority of dental websites have content that is provided, in its entirety, by the website designer.  Most dentists hire someone to build their websites.  That’s OK!  It’s even SMART!  But, they also delegate ALL the content to the … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , , | 10 Comments

The ADA… Is Watching Me… They See My Every Move

With a hat tip to Hall & Oates’ “Private Eyes.” Today was an interesting day.  I had two new patients that came to me via my website.  I always ask how they found me, my site, and why they chose … Continue reading

Posted in Current Events, Editorial, What Happened Today | Tagged , , | 8 Comments

Content Is King – Gary Vee Said So!

For a DOZEN years I’ve been preaching that “Content Is King” when it comes to online marketing.  And, now I’m hearing it from the real experts.  Gary Vaynerchuk is an online marketing sensation.  Dude’s a genius.  Really… he is.  I’ve … Continue reading

Posted in Editorial, Marketing, Social Media, Websites | Tagged , , , , , | 9 Comments

Protect Your Intellectual Property Online

I’ve been marketing my practice online since 1999.  Over the years, I’ve put a LOT of time and effort into my website.  I created my entire practice website top to bottom.  Every photo and every word is my own original … Continue reading

Posted in Marketing, Photography, Websites | Tagged , , , , , | 15 Comments

Don’t Show Them HOW We Make the Sausage!

There’s a saying:  “Everyone likes sausage, but nobody wants to see how it’s made.” We dentists are technically very highly-trained.  And, we love to show our talents off to our colleagues… and our patients.  The latter can be a mistake, … Continue reading

Posted in Marketing, Photography, Websites, What Happened Today | Tagged , , , , | 4 Comments

I’ll Say It Again. Listen Carefully! Content Is King!

How to get to #1 on Google in 2 days – no kidding! When it comes to Google search results supremacy, it seems everyone is looking for a gimmick… a way to game the system… tricking Google into listing their … Continue reading

Posted in Marketing, Websites | Tagged , , | 4 Comments