Category Archives: Marketing

Book Review: Unlimited New Patients – Volume 3

Let’s face a simple fact:  Dentists are largely clueless about marketing!  My friends at New Patients Inc recently published “Unlimited New Patients – Volume 3.” I bought the first two editions many years ago.   At the time, they were tremendously valuable.  … Continue reading

Posted in Marketing, Must Read Books! | Tagged , | Leave a comment

Facebook Advertising – Is it all that?

Social media is all the rage today…. and for many good reasons.  Overall, I think social media can be an important and effective piece of the marketing puzzle.  You should definitely be dipping your feet in the social media pool.  … Continue reading

Posted in Marketing, Practice Management | Tagged , , , , , | 5 Comments

Today’s Photo Shoot

In keeping with the recent photography theme, I wanted to share today’s “glamor photo shoot,” or if you prefer… simply the “after” shots.  🙂 This patient found me via my website and was particularly impressed with the cosmetic results demonstrated … Continue reading

Posted in Case Presentation, Marketing, Photography, What Happened Today | 5 Comments

DentalDigitalPhotography.com

Today is an installation of the “mutual admiration society.” 🙂  My friend, Dr. Chip Payet, is a dentist in Charlotte, North Carolina.  We’ve known each other for many years since meeting on DentalTown.com.  Chip is what I call an “entrepreneurial … Continue reading

Posted in Marketing, Photography | Tagged , , , , | 3 Comments

This Woman Is on Every Dental Website!

If it wasn’t for my website, I’d be living under a bridge!  Many of you have heard me make this comment before.  While it’s a bit of an exaggeration, my point is that my dental practice website is the lifeblood … Continue reading

Posted in Marketing, Photography | Tagged , , , , | 17 Comments

Google Rocks (Adwords vs. Places vs. Organic)!

Had a walk-in patient this morning.  Well… not exactly a walk-in.  He is a transient cable technician who roams around the country doing work for cable TV companies.  He had an old bonding break off his central incisor last night.  … Continue reading

Posted in Marketing, What Happened Today | Tagged , , , , | 6 Comments

On Pricing Power – by Seth Godin

Seth Godin has long been one of my favorite marketing authors.  I’ve subscribed to his blog for quite a long time.  And, I’ve read most of his books.  I highly recommend them for my fellow Dental Warriors. Godin talks about … Continue reading

Posted in Marketing | Tagged , , | Leave a comment

Marketing Summit by New Patients Inc.

To win any battle, you first need good “military intelligence.”  Now…  jokes about oxymorons aside…  I am always gathering intelligence in my efforts to grow my practice.  And, in this economy good intelligence is VITAL.  Last weekend I attended the … Continue reading

Posted in Continuing Ed, Marketing, Practice Management | Tagged , , | 2 Comments

Dentistry Is Still Valued (by some)

Today I saw a new patient who found me via my website.  She drove 1-1/2 hours to my practice.  She probably passed at least a hundred dentists on the way here.  She was not happy with the work of a … Continue reading

Posted in Marketing, What Happened Today | Tagged , , , | 9 Comments

Competing With $299 Dentures and Other Dental Coupons

Some of us practice in areas saturated with dentists.  At last count, there were 25 dentists just on my street!  Competition is fierce.  Over the years, I’ve collected a number of ads I’ve found locally.  It’s quite common to see … Continue reading

Posted in Marketing, Practice Management | Tagged , , | 10 Comments