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Category Archives: Marketing
Book Review: Unlimited New Patients – Volume 3
Let’s face a simple fact: Dentists are largely clueless about marketing! My friends at New Patients Inc recently published “Unlimited New Patients – Volume 3.” I bought the first two editions many years ago. At the time, they were tremendously valuable. … Continue reading
Facebook Advertising – Is it all that?
Social media is all the rage today…. and for many good reasons. Overall, I think social media can be an important and effective piece of the marketing puzzle. You should definitely be dipping your feet in the social media pool. … Continue reading
Posted in Marketing, Practice Management
Tagged advertising, dentist website, facebook, marketing, social media, website marketing
5 Comments
Today’s Photo Shoot
In keeping with the recent photography theme, I wanted to share today’s “glamor photo shoot,” or if you prefer… simply the “after” shots. 🙂 This patient found me via my website and was particularly impressed with the cosmetic results demonstrated … Continue reading
Posted in Case Presentation, Marketing, Photography, What Happened Today
5 Comments
DentalDigitalPhotography.com
Today is an installation of the “mutual admiration society.” 🙂 My friend, Dr. Chip Payet, is a dentist in Charlotte, North Carolina. We’ve known each other for many years since meeting on DentalTown.com. Chip is what I call an “entrepreneurial … Continue reading
Posted in Marketing, Photography
Tagged before & after, dentist website, marketing, photography, website marketing
3 Comments
This Woman Is on Every Dental Website!
If it wasn’t for my website, I’d be living under a bridge! Many of you have heard me make this comment before. While it’s a bit of an exaggeration, my point is that my dental practice website is the lifeblood … Continue reading
Posted in Marketing, Photography
Tagged advertising, before & after, dentist website, photography, website marketing
17 Comments
Google Rocks (Adwords vs. Places vs. Organic)!
Had a walk-in patient this morning. Well… not exactly a walk-in. He is a transient cable technician who roams around the country doing work for cable TV companies. He had an old bonding break off his central incisor last night. … Continue reading
Posted in Marketing, What Happened Today
Tagged advertising, dentist website, marketing, website, website marketing
6 Comments
On Pricing Power – by Seth Godin
Seth Godin has long been one of my favorite marketing authors. I’ve subscribed to his blog for quite a long time. And, I’ve read most of his books. I highly recommend them for my fellow Dental Warriors. Godin talks about … Continue reading
Marketing Summit by New Patients Inc.
To win any battle, you first need good “military intelligence.” Now… jokes about oxymorons aside… I am always gathering intelligence in my efforts to grow my practice. And, in this economy good intelligence is VITAL. Last weekend I attended the … Continue reading
Posted in Continuing Ed, Marketing, Practice Management
Tagged continuing education, marketing, website marketing
2 Comments
Dentistry Is Still Valued (by some)
Today I saw a new patient who found me via my website. She drove 1-1/2 hours to my practice. She probably passed at least a hundred dentists on the way here. She was not happy with the work of a … Continue reading
Posted in Marketing, What Happened Today
Tagged advertising, dentist website, marketing, website
9 Comments
Competing With $299 Dentures and Other Dental Coupons
Some of us practice in areas saturated with dentists. At last count, there were 25 dentists just on my street! Competition is fierce. Over the years, I’ve collected a number of ads I’ve found locally. It’s quite common to see … Continue reading