I’ve said it a thousand times, if I’ve said it once. The smartest thing I ever did, business-wise, was to create a well-optimized and well-written website.
Today, at the end of the day, we got a call at the office. A gentleman said his front crown came out, and he’s at the beach. He’s visiting from upstate New York. We told him to come on in!
I can chew for miles and miles…
Once he got here, we learned that he drove TWENTY-TWO miles (about 30 minutes). He passed dozens and dozens of dental offices between the beach and my office. Right there on the beach, he used Google to find a dentist. My practice came up in the search results, and he visited my mobile website. And, he made the call. Bear in mind that Google Search favors “local results.” I’m far (literally) from being the most “local” to that beach. Yet, my website came up at the top of his search.
He really did come straight from the beach! That’s sand on the base of the chair (left) and at the foot of the chair (right).
Write your website copy like you speak… Friendly!
I always try to ask patients what they used as search terms or if they visited other sites. In other words, Continue reading
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Today a new patient came in for an exam. He is a 50 year old who hasn’t been to a dentist in about 15 years. He is embarrassed by multiple missing and broken teeth… some right up front. Some are starting to hurt. He told me that he keeps conversations short so that people won’t notice his broken and decayed teeth. He was visibly upset just talking about it with me.
I rarely use retraction cord for crown preps, as I try to keep my margins equigingival or supragingival. If I need retraction, I’ll usually reach for my 
My blog got hacked (despite some pretty heavy-duty security measures).
I’ve had a website for my practice since 1999. Several years ago, I added an Appointment Request Form that is forwarded to me by email. And, for many years, when I got such a request over the weekend, there wasn’t much I could do other than 
This was a new patient… sort of. She first came to me about 3 years ago. We did an initial exam and noted multiple (10 – 12) carious lesions. She saw my hygienist twice and then disappeared. Earlier this week, 
The title will make more sense as you read on. A few weeks ago, we got a new patient by referral from a pediatric dentist (about 45 minutes away). The patient recently completed orthodontic treatment and desired some improvement in her upper anterior teeth. She is an 18 y.o. with Down’s Syndrome. Her 1st premolars are transposed into the lateral incisor positions in the upper arch. This made for a very challenging case. But, any improvement was welcome.
Obamacare built a 6,000 sq. ft. clinic to house only 10 dental chairs in New Jersey (big surprise). And, they’re PROUD of it. That’s a CRAZY waste of space. Ten chairs?? Six thousand square feet?? A private office that size (would be a very large group practice) would likely have (by my estimation) at 15 – 20 chairs. If there are any dental office design experts reading this, feel free to correct me. I might even be low.