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Meta
Category Archives: What Happened Today
It’s My Mouth!
This will be a relatively short post. But, I wanted to get it out while it was fresh in my head. This week, I had a new patient come in for a Six Month Smiles consultation. This patient was a … Continue reading
Posted in Editorial, Practice Management, What Happened Today
4 Comments
The Dental Warrior Is Now a ®!
It took half a year (gotta love government efficiency!) Woo-hoo! If you have a brand name for your practice (or other business), be sure to protect it. For more info on trademarks: http://www.uspto.gov/inventors/trademarks.jsp
Posted in Dental Warrior Announcements, Marketing, What Happened Today
Tagged The Dental Warrior ®, trademark
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“Free trial” Dental Product Scams
I’ve been at this dental gig long enough to have seen these scams come around more than once. I first learned about this one many years ago. I got a bill for a composite build-up product that I never recalled … Continue reading
Posted in Practice Management, What Happened Today
Tagged Dentaa, Denteac, dentzar, free trial scam, scam, unordered merchandise, unsolicited products
6 Comments
Failing Dentistry or Poor Host Response?
Sometimes our best efforts don’t work out. We dentists reflexively tend to blame ourselves. Somehow, we’ve managed to bring ourselves to believe that our work is immune to the hostile oral environment and vagaries of human behavior (and lack of … Continue reading
Posted in Case Presentation, What Happened Today
Tagged failing dentistry, treatment failure
13 Comments
Major Online Referral Service Swipes My Photo!
I suppose I should be flattered when I find my intellectual property “borrowed.” And, it seems many think it’s harmless to “borrow” copyrighted materials. I suspect they don’t realize the amount of effort invested in creating website content, both copy … Continue reading
Answer Your ****ing Emails!
I have a brand new patient in the chair, as I type this. She is a nursing instructor and hasn’t been to a dentist in three years. She wasn’t happy with a crown done by her last dentist (bite never … Continue reading
Posted in Marketing, Websites, What Happened Today
Tagged appointment request, email, website
2 Comments
Townie Meeting 2012 – I’m here!
Just arrived at the Cosmopolitan Hotel / Casino, the newest casino in Las Vegas. Wow! Pretty swanky! My room is big enough to have a party with a dance floor. No kidding. Very nice. The Townie Meeting is one of … Continue reading
Website Marketing Pearl: Help them find what they’re looking for!
While I have a long list of blog topics to write about, I don’t seem to get to them, as I’m often inspired by something that happened recently. The trick is finding time to write them! I couldn’t think of … Continue reading
Posted in Editor's Favorites, Marketing, Websites, What Happened Today
Tagged copywriting, SEO, web page, website, website copy
6 Comments
I’ll Go to a Dentist I Can Tell What to Do! (x-rays again)
Ugh! It doesn’t happen much, but it’s one thing I encounter in my practice of dentistry that is truly maddening. It’s maddening because my personality is one that relies heavily on logic and facts. We all get patients who are … Continue reading