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Meta
Category Archives: Marketing
Online Reviews – Yea or Nay?
This morning I lectured at the Atlantic Coast Dental Research Clinic (a local CE organization) about website marketing. In my presentation I demonstrated internet trends as they pertain to user searches for healthcare information. One of my slides had a … Continue reading
Posted in Marketing, Social Media
Tagged online reviews, reputation management, review sites
2 Comments
Don’t “friend” your patients on Facebook!
I went to a local dental meeting last night, and one of my dentist friends said to me, “Dude, you have some balls posting what you post on Facebook!” My initial thought was that he was referring to my outspoken … Continue reading
Posted in Editor's Favorites, Marketing, Social Media
Tagged facebook, facebook profile, fan page, marketing, social media
19 Comments
Should You Register the “.XXX” (Porno) Domain?
.XXX Marks The DDS Spot I recently got an email from a certain website design company that caters to heath care practitioners. It rhymes with “Sage Fun.” I’m sure the email is well-intended, albeit self-serving (nothing wrong with that, really). … Continue reading
Google-proof Your Website
Caffeine, Places, Farmer, +1, and Pandas* – Oh my! *The code names of some of the recent Google algorithm projects (This is going to be a long one. But, I promise it will be worth it! Strap in!) If you’ve … Continue reading
Posted in Editor's Favorites, Editorial, Marketing
Tagged advertising, dentist website, Google, marketing, search engine results, search engines, SERP, website marketing
13 Comments
I’ve Got Your Bounce Rate… Right Here!
If you get into a discussion with other dentists about websites, you may hear, “My website is awesome. My bounce rate is only 5%.” (or some such ridiculously low number) “What’s yours?” Many dentists love to get into metaphoric dick-measuring … Continue reading
Posted in Marketing
Tagged bounce rate, dentist website, google analytics, marketing, website marketing
2 Comments
How to get 2,300 website visitors in a single day!
Damn, damn, this traffic jam… This weekend, I was snooping around my Google Analytics to see how traffic to my websites was doing. In the early days, I checked quite frequently. But, most of my sites are on “auto-pilot” at … Continue reading
Posted in Marketing, What Happened Today
Tagged dentist website, internet, links, marketing, website marketing
2 Comments
Videos Will Rock Your Web Marketing World
I’ve dabbled in the use of videos in my website marketing. And, I’ve been planning on ramping it up. Like many projects and plans, this effort had fallen victim to my chronic procrastination. One reason / excuse was that (until … Continue reading
Posted in Case Presentation, Marketing
Tagged advertising, marketing, patient video, video testimonials, website marketing
6 Comments
Today’s Quote – And Must Read List
A friend of mine, Dr. Mike Maroon (founder of Academy of Comprehensive Esthetics), wrote a nice endorsement of my blog on Facebook today. But, along with fans, come the odd “anti-fans.” When you’re an idea-man or simply vocal, you’re bound … Continue reading
Posted in Marketing, Must Read Books!
7 Comments
Social Media Ads & Landing Pages
I’m still here (after nearly a week of not writing)! I’ve got a long list of topics to write about here on TheDentalWarrior.com. But, I was inspired to write this based on a recent experience. I’ve been skeptical about the … Continue reading
Posted in Marketing, Practice Management, Social Media, Websites
Tagged advertising, dentist website, marketing, website marketing
15 Comments
Stop Spamming My Blog Around
With a nod to Stevie Nicks and Tom Petty (Stop Dragging My Heart Around)… Everyone wants the link juice. One of the factors used by Google in ranking websites in the search engines results is inbound links. Inbound links (aka … Continue reading →