Category Archives: Marketing

Website Marketing Pearl: Help them find what they’re looking for!

Posted on April 18, 2012 by The Dental Warrior

While I have a long list of blog topics to write about, I don’t seem to get to them, as I’m often inspired by something that happened recently.  The trick is finding time to write them! I couldn’t think of … Continue reading →

Posted in Editor's Favorites, Marketing, Websites, What Happened Today | Tagged , , , , | 6 Comments

Google Analytics – in Real Time!

Posted on March 30, 2012 by The Dental Warrior

Google Analytics is a free service that can give you a plethora of data on how folks are finding and using your website.  I highly recommend you have it installed on your website.  This is done by embedding some tracking … Continue reading →

Posted in Websites | Tagged , | 5 Comments

Google Reviews – I’ve Changed My Mind

Posted on March 27, 2012 by The Dental Warrior

Last December I wrote that online reviews can be a double-edged sword.  That article was primarily directed at independent review sites other than Google’s own reviews system.  I remain skeptical of the value of third party review sites, especially those … Continue reading →

Posted in Marketing, Social Media, Websites | Tagged , , , , | 10 Comments

This Time It’s Personal – Your website, that is.

Posted on March 8, 2012 by The Dental Warrior

Make it personal!  Your website, that is.  I’ve long preached that dentists MUST be involved in the content creation for their website.  But, that DOESN’T mean you have to create your own website.  I get that objection a lot from … Continue reading →

Posted in Editor's Favorites, Marketing, Websites, What Happened Today | Tagged , , | 3 Comments

You Never Know What They’ll Search For on Google

Posted on March 6, 2012 by The Dental Warrior

It’s funny how little seemingly insignificant observations inspire me to write.  And, then I can’t stop myself.  I have to do it NOW.  🙂 Let’s get ana-lytical… ‘lytical.. I regularly monitor traffic on my websites using Google Analytics.   Analytics, which … Continue reading →

Posted in Marketing, Websites, What Happened Today | Tagged , , | 19 Comments

Groupon Is Fee-splitting. The ADA chimes in.

Posted on March 5, 2012 by The Dental Warrior

Back in January, I wrote an article on the blog about Groupon.  Among the many issues I discussed was the rather thorny issue of fee-splitting.  There are state and federal laws against fee-splitting in healthcare. I just became aware of … Continue reading →

Posted in Marketing | 10 Comments

Looking for the “Best Dentist” (on my plan)

Posted on February 15, 2012 by The Dental Warrior

I just got an email inquiry through my website.  Here’s a copy of the email: ———————————————————————- HowDidYouHearAboutUs: Web search. DoYouHaveADentistNow: No. AreYouHappyWithYourSmile: No.  I would like to improve my smile. DidYouFindThisSiteInformative: Yes!  Very informative! WouldYouRecommendThisSite: Yes! Copyright protected by Digiprove © 2013 The Dental Warrior®

Posted in Practice Management, Websites, What Happened Today | Tagged , , | 7 Comments

Defy the “back” button. Be yourself – online!

Posted on January 28, 2012 by The Dental Warrior

A dentist friend sent me a message on Facebook with a link to a Ted Talk video about social media.  (I’ve embedded the video at the end of this article.)  The video reminded me of what I’ve been preaching for … Continue reading →

Posted in Editor's Favorites, Marketing, Social Media, Websites | Tagged , , , | 18 Comments

Is Groupon running out of gas?

Posted on January 26, 2012 by The Dental Warrior

In the early days of Groupon, I was intrigued.  My marketing efforts are nearly 100% internet-oriented.  It seemed like an easy and reportedly very effective way to attract new patients to my practice.  And, I had heard of some crazy … Continue reading →

Posted in Marketing, Social Media | Tagged , , , , , | 50 Comments

Get off yer butt, and get MOBILE!

Posted on January 14, 2012 by The Dental Warrior

Well, besides the fact that I DO need to get off my butt and start moving more (for my health), I’m not referring to exercise.  I’m talking about mobile websites. I suppose my impending suggestion (keep reading) to explore the … Continue reading →

Posted in Editor's Favorites, Marketing, Websites | Tagged , , , , , , , , , , , | 18 Comments