Category Archives: Marketing

Go tribal with your website marketing!

Posted on April 11, 2021 by The Dental Warrior

Over the years (since 1999), I’ve gradually added to my website.  After 22 years, I’ve got over 50 pages on my site. Something I’ve constantly advocated (to other dentists) is to avoid “catch-all” web pages on your website.  For example:  … Continue reading →

Posted in Marketing, Websites, What Happened Today | Tagged , | 1 Comment

Your Most Valuable Asset: Your Brand

Posted on October 1, 2020 by The Dental Warrior

You think you have a good reputation, and maybe you do. But, what is your brand? Continue reading →

Posted in Editorial, Marketing | Tagged , , | 7 Comments

Bad News = Opportunity

Posted on March 10, 2020 by The Dental Warrior

Coronavirus is all over the news.  The resulting unjustifiable panic is the real “pandemic.”  Perhaps we should call it “pande-MONIUM?” The news offers many opportunities to communicate with our patients with context that can be leveraged due to hyper media … Continue reading →

Posted in Current Events, Marketing, What Happened Today | Tagged , | 3 Comments

This Is What “Organized Dentistry” Thinks Is Good Marketing!?!?

Posted on August 14, 2019 by The Dental Warrior

I’ve long been a critic of so-called “organized dentistry” (American Dental Association) at the national, state, and local levels.  And, hoo-boy, do they lob up easy targets for me!  This is an ad recently created by my state’s dental association.  … Continue reading →

Posted in Editorial, Marketing | Tagged , , | 8 Comments

What’s Wrong With This Ad?

Posted on July 16, 2019 by The Dental Warrior

My chairside assistant sent this ad to me (from her Facebook feed).  It’s a local dentist.  What is the appeal to viewers / prospective patients here?  Put yourself in their shoes, so to speak (you know nothing about dentistry).  “What … Continue reading →

Posted in Marketing | Tagged , , , , , | 5 Comments

Using Dental Memes to Educate Patients on Social Media

Posted on May 13, 2019 by The Dental Warrior

This post will be very short!  Earlier today, a dentist friend posted a dental meme on Facebook, designed to educate patients about the effects of the progression of decay.  I saw it and thought, “That’s pretty good.  I like it.” … Continue reading →

Posted in Marketing, Practice Management, Tips & Tricks | Tagged | 5 Comments

I Give Up on Facebook Ads!

Posted on July 28, 2018 by The Dental Warrior

I’ve previously written about frustrations with Facebook ads.  I’m really not sure why I keep trying, as I’ve not had ANY success with Facebook ads.  And, I mean NONE.  ZERO. The lack of ROI notwithstanding, the submission process of ads … Continue reading →

Posted in Marketing, Social Media | Tagged , , | 19 Comments

My New Patients Inc Website – SEO, What Is It Good For?

Posted on July 17, 2018 by The Dental Warrior

Absolutely something! To continue my story about the new website…  It’s been one year since the new website went online. As I’ve mentioned before, I built my own website back in 1999.  I read many books about SEO (Search Engine … Continue reading →

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How to Create Your Own Compelling Dental Website Content

Posted on November 12, 2017 by The Dental Warrior

Over the years, as I’ve written and lectured to dentists about website marketing, the concept I have the most difficulty conveying to them is about the value of self-written, unique content.  Dentists resist the idea of writing their own content … Continue reading →

Posted in Marketing, Websites | Tagged , , | 7 Comments

NPI Crusader – Online Review Generator

Posted on September 20, 2017 by The Dental Warrior

Several years ago, I wrote about the new trend of online reviews (2011).  I considered it a double-edged sword, at best, and I initially avoided getting involved in it.  As time went on, I realized the trend was here to … Continue reading →

Posted in Marketing, Social Media | Tagged , , , , , | 2 Comments