I’ve long been a critic of so-called “organized dentistry” (American Dental Association) at the national, state, and local levels. And, hoo-boy, do they lob up easy targets for me!
This is an ad recently created by my state’s dental association. Surely, we all agree with the main message that an absence of pain or symptoms does not indicate an absence of pathology or potential dental issues. Scroll down for the video!
But, good golly! They could not have created a worse ad, in my opinion.
- The spokesperson (a dentist?) looks like she either just got out bed or the shower.
- Her tone and body language is condescending and paternalistic (just like dentists of yore). She clenches her fist and squeezes her eyes shut to emphasize her point.
- Then she puts her hands on the “patient,” grabbing his head and covering his ears! I’m not sure what the message is there (besides condoning what might be considered assault). Is she hiding something from the patient? Why would she not want him to hear what she says next? Very, very strange.
- The “assistant” makes the patient feel dumb with her, “Uh, yeah! DUH!” interjection.
This is the marketing brainchild of the dental association! What do you think? Comment below!