Author Archives: The Dental Warrior

Someone Else’s Content = Your Website Sucks

Posted on March 25, 2014 by The Dental Warrior

The vast majority of dental websites have content that is provided, in its entirety, by the website designer.  Most dentists hire someone to build their websites.  That’s OK!  It’s even SMART!  But, they also delegate ALL the content to the … Continue reading →

Posted in Marketing, Websites, What Happened Today | Tagged , , , | 10 Comments

Everything Is “PR.”

Posted on March 17, 2014 by The Dental Warrior

You just never know how patients will find you. Certainly, there’s word of mouth.  But, have you ever had a patient say, “Someone recommended you, but I can’t remember his name?”  Nonetheless, I’m always glad to get the referral! A great … Continue reading →

Posted in Marketing, What Happened Today | Tagged , , , , | Leave a comment

Ya Gotta Know When to Hold’em… Know When to Turf’em…

Posted on March 6, 2014 by The Dental Warrior

It’s a dentist!  It’s a plane!  It’s SUPER-GENERALIST! I started my practice by leasing space in an existing general dental office.  My “landlord” was an accomplished and successful dentist.  He told me, “You’ve got to be a ‘SUPER-GENERALIST.’”  By that, … Continue reading →

Posted in Case Presentation, Practice Management, Websites, What Happened Today | Tagged , , | 8 Comments

Radio Interview with Shirley Gutkowski, RDH

Posted on February 21, 2014 by The Dental Warrior

Recently, Dental Hygienist Extraordinaire Shirley Gutkowski asked me to be on her online podcast about hobbies.  You might guess what we talked about.  🙂 It was a lot of fun chatting with Shirley about gun ownership, recreational shooting, and gun … Continue reading →

Posted in Dental Warrior Announcements, Guns & Knives | Tagged , , , | 3 Comments

We Are Americans. And, We ARE the Best.

Posted on February 11, 2014 by The Dental Warrior

I’m in LOVE…. with CADILLAC (and the dude in the ad)!  As a car guy… well…  Cadillacs just have never been “my thing.”  But, I’d buy one JUST because of this ad that ran during the Olympics last night.  This … Continue reading →

Posted in Editorial | Tagged , , | 15 Comments

“But, I don’t have insurance.”

Posted on January 30, 2014 by The Dental Warrior

Today a 20 year-old came in as a new patient (husband and 8 month old baby in tow).  She found me via my website and also cited my “good reviews.”  Her chief complaint was a broken down tooth with a … Continue reading →

Posted in Editor's Favorites, Practice Management, What Happened Today | Tagged , , , | 31 Comments

The ADA… Is Watching Me… They See My Every Move

Posted on January 16, 2014 by The Dental Warrior

With a hat tip to Hall & Oates’ “Private Eyes.” Today was an interesting day.  I had two new patients that came to me via my website.  I always ask how they found me, my site, and why they chose … Continue reading →

Posted in Current Events, Editorial, What Happened Today | Tagged , , | 8 Comments

Happy 2014!

Posted on January 1, 2014 by The Dental Warrior

It’s been a busy holiday season for me, much of it with family.  Lots of hockey!  And, that’s a good thing. I’m looking forward to a busy, healthy, and prosperous 2014.  I wish the same to all my readers.  I … Continue reading →

Posted in Dental Warrior Announcements | 1 Comment

Speed Is Life. ACTION Is Life.

Posted on December 20, 2013 by The Dental Warrior

There are two kinds of people:  The kind that instinctively take action when faced with a critical decision.  And those who have had their intuition and instinct for survival dumbed-down by politically-correct nonsense.  Many people have become the proverbial “deer … Continue reading →

Posted in Editorial, Personal Security & Safety, Practice Management | 2 Comments

The Inevitable Death of the American Dental Association

Posted on December 15, 2013 by The Dental Warrior

I’ve had this discussion online (Dentaltown) a number of times.  I’ve also discussed it with local colleagues who remain active in the ADA. A bit of history, first.  I joined the ADA while in dental school.  I remained a member … Continue reading →

Posted in Editorial | Tagged , , , | 44 Comments