A great day at the Townie Meeting. The morning general session opened with Dr. Howard Farran, the founder of Dentaltown.com. I’d say he was in “rare form,” but in his case it’s “usual form.” Provocative, incisive, and uninhibited! Dr. Mark Hyman and Dr. Gary DeWood inspired everyone in attendance.
The afternoon offered a variety of “breakout” sessions covering everything from cosmetic dentures, orthodontics, communications, my own presentation on website marketing, and others.
I’m wiped out after speaking. It’s like coming down from an adrenaline dump. But, I’m looking forward to having the “day off” tomorrow when I can pick up some great C.E., hang out with friends, and peruse the cool stuff on the exhibit floor.
Questions after the show.
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I couldn’t think of a better title for this blog post. And, what I’m about to write about goes beyond a “pearl.” This is good stuff that WILL boost your website performance. Today’s post was inspired by a new patient visit. She found us by doing a search for information on “bonding” in my town. As an interesting aside, she happens to be a website copywriter for a living.
They cite a “study” published in the journal, “Cancer,” (produced by the American Cancer Society) that concludes that routine diagnostic dental x-rays may cause meningiomas (a common brain tumor).
Google Analytics is a free service that can give you a plethora of data on how folks are finding and using your website. I highly recommend you have it installed on your website. This is done by embedding some tracking code in your website. It’s important to note that this code should be placed on EVERY PAGE of your website. Ask your web master to do this for you.