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Meta
Category Archives: Websites
Dressing Up Your QR Code
You’ve probably seen these funny looking squares around. They can be scanned with a cell phone to take the user to a website, Youtube video, review site, brochure, or other media. I’m still not convinced QR codes have caught on … Continue reading
Dissecting a Micro-Site
Just for fun, I was ego-surfing on the search engine, Bing.com. I am a die-hard Google fan. But, I wanted to check it out and see how my website performs on Bing. Admittedly, I have made absolutely no effort to … Continue reading
Posted in Marketing, Websites
Tagged dentist website, marketing, website marketing, website photos
2 Comments
Out of the Mouths of Patients – Website Feedback
Yesterday, I had a new patient. She was a very nice young woman, 22 years old, who is both an LPN (nurse) and college student. It had been a year since she’d seen a dentist. She didn’t have any treatment … Continue reading
Posted in Websites, What Happened Today
Tagged website content, website marketing, websites
3 Comments
Content IS King in Websites – It’s not just me!
I don’t often link to other articles in my blog. But, my friend, Gary Takacs has made an appearance of sorts on the Forbes website in an article titled, “Design Doesn’t Matter? Website Strategies For The New Era Of SEO … Continue reading
Posted in Marketing, Websites
Tagged copywriting, dentist website, website content, website marketing
5 Comments
Don’t do this! (Dental Website Photos)
I just came across this dental website. I’ve written a fair bit about the value of photography on a website. Click on this link to see a list of articles on dental photography in this blog. Just don’t do this! … Continue reading
Christina Applegate Googles Dentist
OK, folks… it’s 12:30am, and I can’t help myself. I’ve been inspired. I’ve gotta blog! One of Jay Leno’s guests tonight is Christina Applegate. And, the first thing they talked about was her very recent emergency dental treatment. Without further … Continue reading
You Meet the Nicest People on the Internet
Even today, I hear dentists doubting the value of website marketing of a dental practice. Most commonly, the objection is based on a perception that you wouldn’t get “quality” patients through a website. My experience has been quite the opposite. … Continue reading
Posted in Editorial, Websites, What Happened Today
Tagged canned content, original content, website marketing
2 Comments
Writing Copy for Visitors, not Search Engines
I’m a BIG fan of SEO done right. I believe good SEO is some of the best money and effort you can spend on your website… to a point. Many, including myself, have preached that “content is king.” Ultimately, CONTENT … Continue reading
Posted in Editor's Favorites, Marketing, Websites
Tagged copywriting, keyword stuffing, keywords, website copy
9 Comments
Major Online Referral Service Swipes My Photo!
I suppose I should be flattered when I find my intellectual property “borrowed.” And, it seems many think it’s harmless to “borrow” copyrighted materials. I suspect they don’t realize the amount of effort invested in creating website content, both copy … Continue reading
Answer Your ****ing Emails!
I have a brand new patient in the chair, as I type this. She is a nursing instructor and hasn’t been to a dentist in three years. She wasn’t happy with a crown done by her last dentist (bite never … Continue reading
Posted in Marketing, Websites, What Happened Today
Tagged appointment request, email, website
2 Comments