Category Archives: Marketing

Dissecting a Micro-Site

Posted on June 22, 2013 by The Dental Warrior

Just for fun, I was ego-surfing on the search engine, Bing.com.  I am a die-hard Google fan.  But, I wanted to check it out and see how my website performs on Bing.  Admittedly, I have made absolutely no effort to … Continue reading →

Posted in Marketing, Websites | Tagged , , , | 2 Comments

Out of the Mouths of Patients – Website Feedback

Posted on June 21, 2013 by The Dental Warrior

Yesterday, I had a new patient.  She was a very nice young woman, 22 years old, who is both an LPN (nurse) and college student.  It had been a year since she’d seen a dentist.  She didn’t have any treatment … Continue reading →

Posted in Websites, What Happened Today | Tagged , , | 3 Comments

Content IS King in Websites – It’s not just me!

Posted on June 12, 2013 by The Dental Warrior

I don’t often link to other articles in my blog.  But, my friend, Gary Takacs has made an appearance of sorts on the Forbes website in an article titled, “Design Doesn’t Matter? Website Strategies For The New Era Of SEO … Continue reading →

Posted in Marketing, Websites | Tagged , , , | 5 Comments

Are Spelling and Grammar Important?

Posted on June 7, 2013 by The Dental Warrior

This is my second article in the same day.  I’m feeling froggy! Edit:  I just realized this is also my 200th post!  Wow! Last night, I was watching TV and a local dental ad came up.  Something was catching my … Continue reading →

Posted in Marketing | Tagged , | 3 Comments

Dissecting a Dental Ad

Posted on May 20, 2013 by The Dental Warrior

Over the years, I’ve collected many dental print ads.  It’s obvious to me that most of them were designed by dentists…. FOR dentists.  I’ve posted other ads in the past… some pretty funny…. some pretty bad. Today, I came across … Continue reading →

Posted in Marketing, What Happened Today | Tagged , , | 9 Comments

Dental Marketing Shouldn’t Scare Children (nor the child within)

Posted on March 9, 2013 by The Dental Warrior

This is hot off the presses.  The story is a dentist put up a billboard ad across from a daycare.  The ad photos reportedly frightened the children at that daycare.  And, while it may seem obvious why the images might … Continue reading →

Posted in Marketing, Photography | Tagged , , | 11 Comments

Marketing Genius?

Posted on February 8, 2013 by The Dental Warrior

I just came across this dental TV ad on Facebook, and it inspired me to write up a quick blog post. One key to business success is to know your target market.  I don’t know anything about this dentist’s target … Continue reading →

Posted in Marketing | Tagged , , | 8 Comments

Don’t do this! (Dental Website Photos)

Posted on October 12, 2012 by The Dental Warrior

I just came across this dental website.  I’ve written a fair bit about the value of photography on a website.  Click on this link to see a list of articles on dental photography in this blog. Just don’t do this! … Continue reading →

Posted in Photography, Websites | Tagged , | 7 Comments

Christina Applegate Googles Dentist

Posted on October 4, 2012 by The Dental Warrior

OK, folks… it’s 12:30am, and I can’t help myself.  I’ve been inspired.  I’ve gotta blog! One of Jay Leno’s guests tonight is Christina Applegate.  And, the first thing they talked about was her very recent emergency dental treatment.  Without further … Continue reading →

Posted in Marketing, Websites | Tagged | 8 Comments

You Meet the Nicest People on the Internet

Posted on October 1, 2012 by The Dental Warrior

Even today, I hear dentists doubting the value of website marketing of a dental practice.   Most commonly, the objection is based on a perception that you wouldn’t get “quality” patients through a website.  My experience has been quite the opposite.  … Continue reading →

Posted in Editorial, Websites, What Happened Today | Tagged , , | 2 Comments