I just came across this dental TV ad on Facebook, and it inspired me to write up a quick blog post.
One key to business success is to know your target market. I don’t know anything about this dentist’s target market nor anything about the local demographics. I could make some assumptions, of course. But, I suspect he does know his market! And, I also suspect that this Dental Warrior in Tulsa, Oklahoma is CRUSHING it!
His TV ad represents a market that is diametrically opposite of mine. It might even make your own jaw drop, when you watch it. But, that doesn’t mean we can’t appreciate the genius behind this ad. At first glance, some dentists might even be appalled. But, I bet it WORKS. I love it! Video after the jump (below).
While some of us may turn our nose up and admit that “Sweet Brown isn’t the type of patient I want,” this serves as a lesson to all of us about knowing your market.
Many dentists try to be everything to everyone. I think that’s a mistake. Yes, I chose to pursue more of a “Nordstrom’s” type of practice. But, that doesn’t mean “Walmart” can’t be a successful practice model. Know your market. Know your target. Know YOURSELF. And, then UNAPOLOGETICALLY and RELENTLESSLY pursue your dream.
Chime in with your comments below!