Yearly Archives: 2014

Retrofitting a Crown to an Existing Partial Denture

Posted on April 25, 2014 by The Dental Warrior

I first posted this “article” on Dentaltown back in 2007.  A friend just reminded me about it, so I thought I’d re-post it here. We all know what a pain this can be – fitting a new crown to an … Continue reading →

Posted in Clinical Technique, Tips & Tricks | Tagged , , , | 7 Comments

Published in April Issue of Dentaltown Magazine!

Posted on April 14, 2014 by The Dental Warrior

I was asked to write an article for Dentaltown Magazine that answered the question: “What does the model for dentistry look like in 25 years? 50 years?  Will corporate dentistry chains have taken over dentistry like Walgreens and CVS did … Continue reading →

Posted in Editorial, Practice Management | 3 Comments

Is There No Such Thing as Bad PR?

Posted on April 11, 2014 by The Dental Warrior

5″ x 5″ ad in the Saturday issue of the local paper: $500. Yellow Pages ad (worthless): $500 – $5000 / month. SEO for your website: $200 – $2000 / month. John Lennon’s tooth: $30,000.  (no kidding) Exposure in Rolling … Continue reading →

Posted in Marketing | Tagged , , , , | 3 Comments

Someone Else’s Content = Your Website Sucks

Posted on March 25, 2014 by The Dental Warrior

The vast majority of dental websites have content that is provided, in its entirety, by the website designer.  Most dentists hire someone to build their websites.  That’s OK!  It’s even SMART!  But, they also delegate ALL the content to the … Continue reading →

Posted in Marketing, Websites, What Happened Today | Tagged , , , | 10 Comments

Everything Is “PR.”

Posted on March 17, 2014 by The Dental Warrior

You just never know how patients will find you. Certainly, there’s word of mouth.  But, have you ever had a patient say, “Someone recommended you, but I can’t remember his name?”  Nonetheless, I’m always glad to get the referral! A great … Continue reading →

Posted in Marketing, What Happened Today | Tagged , , , , | Leave a comment

Ya Gotta Know When to Hold’em… Know When to Turf’em…

Posted on March 6, 2014 by The Dental Warrior

It’s a dentist!  It’s a plane!  It’s SUPER-GENERALIST! I started my practice by leasing space in an existing general dental office.  My “landlord” was an accomplished and successful dentist.  He told me, “You’ve got to be a ‘SUPER-GENERALIST.’”  By that, … Continue reading →

Posted in Case Presentation, Practice Management, Websites, What Happened Today | Tagged , , | 8 Comments

Radio Interview with Shirley Gutkowski, RDH

Posted on February 21, 2014 by The Dental Warrior

Recently, Dental Hygienist Extraordinaire Shirley Gutkowski asked me to be on her online podcast about hobbies.  You might guess what we talked about.  🙂 It was a lot of fun chatting with Shirley about gun ownership, recreational shooting, and gun … Continue reading →

Posted in Dental Warrior Announcements, Guns & Knives | Tagged , , , | 3 Comments

We Are Americans. And, We ARE the Best.

Posted on February 11, 2014 by The Dental Warrior

I’m in LOVE…. with CADILLAC (and the dude in the ad)!  As a car guy… well…  Cadillacs just have never been “my thing.”  But, I’d buy one JUST because of this ad that ran during the Olympics last night.  This … Continue reading →

Posted in Editorial | Tagged , , | 15 Comments

“But, I don’t have insurance.”

Posted on January 30, 2014 by The Dental Warrior

Today a 20 year-old came in as a new patient (husband and 8 month old baby in tow).  She found me via my website and also cited my “good reviews.”  Her chief complaint was a broken down tooth with a … Continue reading →

Posted in Editor's Favorites, Practice Management, What Happened Today | Tagged , , , | 31 Comments

The ADA… Is Watching Me… They See My Every Move

Posted on January 16, 2014 by The Dental Warrior

With a hat tip to Hall & Oates’ “Private Eyes.” Today was an interesting day.  I had two new patients that came to me via my website.  I always ask how they found me, my site, and why they chose … Continue reading →

Posted in Current Events, Editorial, What Happened Today | Tagged , , | 8 Comments