Category Archives: Marketing

You Had Me at Hello.

Posted on October 31, 2014 by The Dental Warrior

Today a new patient came in for an exam.  He is a 50 year old who hasn’t been to a dentist in about 15 years.  He is embarrassed by multiple missing and broken teeth… some right up front.  Some are … Continue reading →

Posted in Marketing, Websites, What Happened Today | Tagged , , , | 12 Comments

Website + Email + Remote Login = New Patient

Posted on October 11, 2014 by The Dental Warrior

I’ve had a website for my practice since 1999.  Several years ago, I added an Appointment Request Form that is forwarded to me by email.  And, for many years, when I got such a request over the weekend, there wasn’t … Continue reading →

Posted in Marketing, Practice Management, What Happened Today | Tagged , | 8 Comments

Spelling & Grammar Count!

Posted on October 5, 2014 by The Dental Warrior

Or do they?  Should they? Increasingly, I’ve noticed poor spelling, grammar, and syntax in the media.  I see it in print and on TV.  While I suspect many don’t think it matters, and many don’t see it (because of their … Continue reading →

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Is There No Such Thing as Bad PR?

Posted on April 11, 2014 by The Dental Warrior

5″ x 5″ ad in the Saturday issue of the local paper: $500. Yellow Pages ad (worthless): $500 – $5000 / month. SEO for your website: $200 – $2000 / month. John Lennon’s tooth: $30,000.  (no kidding) Exposure in Rolling … Continue reading →

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Someone Else’s Content = Your Website Sucks

Posted on March 25, 2014 by The Dental Warrior

The vast majority of dental websites have content that is provided, in its entirety, by the website designer.  Most dentists hire someone to build their websites.  That’s OK!  It’s even SMART!  But, they also delegate ALL the content to the … Continue reading →

Posted in Marketing, Websites, What Happened Today | Tagged , , , | 10 Comments

Everything Is “PR.”

Posted on March 17, 2014 by The Dental Warrior

You just never know how patients will find you. Certainly, there’s word of mouth.  But, have you ever had a patient say, “Someone recommended you, but I can’t remember his name?”  Nonetheless, I’m always glad to get the referral! A great … Continue reading →

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Ya Gotta Know When to Hold’em… Know When to Turf’em…

Posted on March 6, 2014 by The Dental Warrior

It’s a dentist!  It’s a plane!  It’s SUPER-GENERALIST! I started my practice by leasing space in an existing general dental office.  My “landlord” was an accomplished and successful dentist.  He told me, “You’ve got to be a ‘SUPER-GENERALIST.’”  By that, … Continue reading →

Posted in Case Presentation, Practice Management, Websites, What Happened Today | Tagged , , | 8 Comments

Video Testimonials Are Marketing Gold

Posted on November 19, 2013 by The Dental Warrior

I need to do this more!  I was just chatting with a patient in hygiene today.  I asked her, “What’s new?”  She told me she had a new boyfriend, and she was in LOVE.  She then went on about how … Continue reading →

Posted in Marketing, What Happened Today | 4 Comments

Go Ahead. Make My Day!

Posted on November 14, 2013 by The Dental Warrior

I know what you’re thinking, punk.  You’re thinking “did he give me two carpules of anesthetic or only one?”  Now to tell you the truth I forgot myself in all this excitement.  But being this is a Kavo electric high … Continue reading →

Posted in Case Presentation, Websites, What Happened Today | Tagged , | 11 Comments

Showing up on Google’s 1st Page in Three Days

Posted on November 6, 2013 by The Dental Warrior

There are many SEOs (search engine optimizers) that will tell you it’s complicated and a long process to get listed favorably in Google searches.  It’s not necessarily true.  There ARE a lot of factors in play, including the amount of … Continue reading →

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