Search Results for: "content is king"

Protect Your Intellectual Property Online

I’ve been marketing my practice online since 1999.  Over the years, I’ve put a LOT of time and effort into my website.  I created my entire practice website top to bottom.  Every photo and every word is my own original … Continue reading

Posted in Marketing, Photography, Websites | Tagged , , , , , | 15 Comments

Dissecting a Micro-Site

Just for fun, I was ego-surfing on the search engine, Bing.com.  I am a die-hard Google fan.  But, I wanted to check it out and see how my website performs on Bing.  Admittedly, I have made absolutely no effort to … Continue reading

Posted in Marketing, Websites | Tagged , , , | 2 Comments

Out of the Mouths of Patients – Website Feedback

Yesterday, I had a new patient.  She was a very nice young woman, 22 years old, who is both an LPN (nurse) and college student.  It had been a year since she’d seen a dentist.  She didn’t have any treatment … Continue reading

Posted in Websites, What Happened Today | Tagged , , | 3 Comments

Writing Copy for Visitors, not Search Engines

I’m a BIG fan of SEO done right.  I believe good SEO is some of the best money and effort you can spend on your website… to a point.  Many, including myself, have preached that “content is king.”  Ultimately, CONTENT … Continue reading

Posted in Editor's Favorites, Marketing, Websites | Tagged , , , | 9 Comments

Website Marketing Pearl: Help them find what they’re looking for!

While I have a long list of blog topics to write about, I don’t seem to get to them, as I’m often inspired by something that happened recently.  The trick is finding time to write them! I couldn’t think of … Continue reading

Posted in Editor's Favorites, Marketing, Websites, What Happened Today | Tagged , , , , | 6 Comments

Google-proof Your Website

Caffeine, Places, Farmer, +1, and Pandas* – Oh my! *The code names of some of the recent Google algorithm projects (This is going to be a long one.  But, I promise it will be worth it!  Strap in!) If you’ve … Continue reading

Posted in Editor's Favorites, Editorial, Marketing | Tagged , , , , , , , | 13 Comments