Category Archives: Marketing

No such thing as bad publicity? Really?

I’m not so sure! Consider getting some feedback from folks who aren’t afraid to tell you the truth before publishing videos or photos that may not look as good as you think! Copyright protected by Digiprove © 2013 The Dental Warrior®

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The Dental Warrior Is Now a ®!

It took half a year (gotta love government efficiency!)  Woo-hoo!   If you have a brand name for your practice (or other business), be sure to protect it. For more info on trademarks:  http://www.uspto.gov/inventors/trademarks.jsp

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Social Media Time Allocation

There are lots of choices with social media these days. Facebook has the lion’s share of active users and activity.  I’ve had a few techno-geek friends suggest that Google+ is up and coming and even better than Facebook. I’ve been … Continue reading

Posted in Current Events, Editorial, Social Media | Tagged , , | 4 Comments

Writing Copy for Visitors, not Search Engines

I’m a BIG fan of SEO done right.  I believe good SEO is some of the best money and effort you can spend on your website… to a point.  Many, including myself, have preached that “content is king.”  Ultimately, CONTENT … Continue reading

Posted in Editor's Favorites, Marketing, Websites | Tagged , , , | 9 Comments

Image Copyright Protection

My friend, photographer extraordinaire, and Photoshop savant, Chip Payet just posted a great article on his Digital Dental Photography blog about image copyright protection.  He saw my article, Major Online Referral Service Swipes My Photo! and wrote this article in … Continue reading

Posted in Marketing, Photography | Tagged , , , , , | 2 Comments

Major Online Referral Service Swipes My Photo!

I suppose I should be flattered when I find my intellectual property “borrowed.”  And, it seems many think it’s harmless to “borrow” copyrighted materials.  I suspect they don’t realize the amount of effort invested in creating website content, both copy … Continue reading

Posted in Editorial, Websites, What Happened Today | Tagged , , , | 16 Comments

Is Traditional Marketing Dead?

My wife and I cancelled our local newspaper subscription a couple of years ago.  The quality was steadily decreasing, and we found most of the stories were already “old.”  We had already heard or read most of the reports.  With … Continue reading

Posted in Current Events, Editorial, Marketing | Tagged , | 7 Comments

Google Reviews – Disabled! (for now)

Doze meezerable cork-suckin’ bastiges! Just when I got onboard with Google Reviews, those mega-geeks at Google are changing the game… apparently a lot. The names on my reviews are gone.  Instead of a “star” rating system, it’s now a 0 … Continue reading

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Answer Your ****ing Emails!

I have a brand new patient in the chair, as I type this.  She is a nursing instructor and hasn’t been to a dentist in three years.  She wasn’t happy with a crown done by her last dentist (bite never … Continue reading

Posted in Marketing, Websites, What Happened Today | Tagged , , | 2 Comments

Cheap Dentistry – Coming to a Walmart Near You. No Joke!

I remember 20 some odd years ago, when they put dental offices in Sears stores.  Some would have had us believe the sky was falling back then.  “Corporate dentistry will shut down private practice as we know it.”  It didn’t … Continue reading

Posted in Current Events, Editorial, Marketing | Tagged , | 27 Comments