Author Archives: The Dental Warrior

I Give Up on Facebook Ads!

I’ve previously written about frustrations with Facebook ads.  I’m really not sure why I keep trying, as I’ve not had ANY success with Facebook ads.  And, I mean NONE.  ZERO. The lack of ROI notwithstanding, the submission process of ads … Continue reading

Posted in Marketing, Social Media | Tagged , , | 19 Comments

My New Patients Inc Website – SEO, What Is It Good For?

Absolutely something! To continue my story about the new website…  It’s been one year since the new website went online. As I’ve mentioned before, I built my own website back in 1999.  I read many books about SEO (Search Engine … Continue reading

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The Corporate Scourge of Dentistry

Yeah, I said it.  I wrote that title.  I stand by it, because it’s true.  The corporate interests in Dentistry are a scourge to quality, patient-centered care.  When non-dentists are running the show and dictating treatment plans, it’s not a … Continue reading

Posted in Case Presentation, Editorial | Tagged , , | 21 Comments

Today’s Clinical Challenge

This will be a “quick and dirty” case presentation.  But, I’ll update it as the case progresses. Patient is a 53 y.o. woman from China, who speaks a little English.  Her boyfriend is a long-time patient in my practice.  She … Continue reading

Posted in Case Presentation, What Happened Today | Tagged , , | 13 Comments

How to Create Your Own Compelling Dental Website Content

Over the years, as I’ve written and lectured to dentists about website marketing, the concept I have the most difficulty conveying to them is about the value of self-written, unique content.  Dentists resist the idea of writing their own content … Continue reading

Posted in Marketing, Websites | Tagged , , | 7 Comments

Closing a Diastema – With Bioclear Matrices

Just a quick and dirty case presentation. A new patient came to me last week for a consultation about “bonding” a space between her teeth. She had been to a another dentist who had closed the space with “bonding.”  It … Continue reading

Posted in Clinical Technique, Dental Product Reviews, Tips & Tricks | Tagged , , | 4 Comments

Do We Need Consent Forms for Everything?

This quick article was inspired by a thread in a dental group (called “The Dental Place“) on Facebook.  Some dentists reported that they have a consent form signed for EVERY procedure they do.  For every patient, every time (even repeat … Continue reading

Posted in Practice Management | Tagged , | 7 Comments

NPI’s Concierge Online Appointments – A Review

One of the factors that lit the fire under me to update my old website with New Patients Inc was so that I could add some advanced features.  One of them was online scheduling for patients.  This is a concept … Continue reading

Posted in Dental Product Reviews, Practice Management, Technology | Tagged , , , | 1 Comment

NPI Crusader – Online Review Generator

Several years ago, I wrote about the new trend of online reviews (2011).  I considered it a double-edged sword, at best, and I initially avoided getting involved in it.  As time went on, I realized the trend was here to … Continue reading

Posted in Marketing, Social Media | Tagged , , , , , | 2 Comments

Dr. MacGyver – Episode 3

The One About the Broken Post A new patient called saying a crown on her front tooth came out.  We appointed her the same day (that afternoon).  She has a current dentist, but he was on vacation, and the front … Continue reading

Posted in Clinical Technique | Tagged | 6 Comments