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Category Archives: What Happened Today
You Had Me at Hello.
Today a new patient came in for an exam. He is a 50 year old who hasn’t been to a dentist in about 15 years. He is embarrassed by multiple missing and broken teeth… some right up front. Some are … Continue reading
Posted in Marketing, Websites, What Happened Today
Tagged copywriting, dental photography, dental website, SEO
12 Comments
Website + Email + Remote Login = New Patient
I’ve had a website for my practice since 1999. Several years ago, I added an Appointment Request Form that is forwarded to me by email. And, for many years, when I got such a request over the weekend, there wasn’t … Continue reading
Spelling & Grammar Count!
Or do they? Should they? Increasingly, I’ve noticed poor spelling, grammar, and syntax in the media. I see it in print and on TV. While I suspect many don’t think it matters, and many don’t see it (because of their … Continue reading
Posted in Marketing, What Happened Today
Tagged grammar, marketing copy, spelling, syntax
6 Comments
Insurance Salesman: “Dental Plans Are Crap”
I wish I could have recorded the conversation I had with a patient’s husband yesterday. Sometimes they leave. Sometimes they come back. This was a new patient… sort of. She first came to me about 3 years ago. We did … Continue reading
Posted in Practice Management, What Happened Today
Tagged dental insurance, QDP, Quality Dental Plan
3 Comments
New PMS! No… Not That Kind!
We all have a long “to do” list, both at home and the office. One item that’s been on my list at the office has been to upgrade the computer and Practice Management Software (PMS). I’ve delayed doing it for … Continue reading
Someone Else’s Content = Your Website Sucks
The vast majority of dental websites have content that is provided, in its entirety, by the website designer. Most dentists hire someone to build their websites. That’s OK! It’s even SMART! But, they also delegate ALL the content to the … Continue reading
Posted in Marketing, Websites, What Happened Today
Tagged canned content, copy, copywriting, Google
10 Comments
Everything Is “PR.”
You just never know how patients will find you. Certainly, there’s word of mouth. But, have you ever had a patient say, “Someone recommended you, but I can’t remember his name?” Nonetheless, I’m always glad to get the referral! A great … Continue reading
Posted in Marketing, What Happened Today
Tagged in the news, marketing, PR, public relations, TV appearance
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Ya Gotta Know When to Hold’em… Know When to Turf’em…
It’s a dentist! It’s a plane! It’s SUPER-GENERALIST! I started my practice by leasing space in an existing general dental office. My “landlord” was an accomplished and successful dentist. He told me, “You’ve got to be a ‘SUPER-GENERALIST.’” By that, … Continue reading
Posted in Case Presentation, Practice Management, Websites, What Happened Today
Tagged endodontist, referrals, specialists
8 Comments
“But, I don’t have insurance.”
Today a 20 year-old came in as a new patient (husband and 8 month old baby in tow). She found me via my website and also cited my “good reviews.” Her chief complaint was a broken down tooth with a … Continue reading
Posted in Editor's Favorites, Practice Management, What Happened Today
Tagged in house plan, insurance, QDP, Quality Dental Plan
31 Comments
The ADA… Is Watching Me… They See My Every Move
With a hat tip to Hall & Oates’ “Private Eyes.” Today was an interesting day. I had two new patients that came to me via my website. I always ask how they found me, my site, and why they chose … Continue reading
Posted in Current Events, Editorial, What Happened Today
Tagged ada, American Dental Association, membership
8 Comments