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Category Archives: Editor’s Favorites
“Howard (Farran) Speaks” Podcast with Yours Truly
About 6 weeks ago, I Skyped with Dr. Howard Farran to be interviewed for his “Howard Speaks” podcast series. It was published today (see below). We talked about a variety of topics from website marketing to “organized” dentistry to advice … Continue reading
Do You Have the Balls to Be Great?
This is another quick and dirty post inspired by a discussion in a Facebook group. The group is based on the idea of having a FFS (fee for service) practice by design. One member was concerned about the FFS business … Continue reading
Slam-Dunk Anesthesia for Lower Molars!
And, painless, too! Promise! I’ve learned a lot of tricks over the years, and the internet has been my go-to source. For at least 20 years, I’ve been an active participant in online forums. The ability to access the minds … Continue reading
“But, I don’t have insurance.”
Today a 20 year-old came in as a new patient (husband and 8 month old baby in tow). She found me via my website and also cited my “good reviews.” Her chief complaint was a broken down tooth with a … Continue reading
Posted in Editor's Favorites, Practice Management, What Happened Today
Tagged in house plan, insurance, QDP, Quality Dental Plan
31 Comments
Pulling Fellow Dentists Out From Under the Bus
This week’s schedule was literally cleared for my dad’s long overdue full mouth reconstruction. I’ll eventually post a case presentation, as it’s a “doozie!” I spent four full days treating only my dad. But, I did squeeze in some emergencies … Continue reading
Confidence. Swagger. Success!
No doubt confidence breeds trust. Those who are confident usually go further in life. Things go their way. They make things happen. Dentists, as a group, seem to lack confidence. It’s not true of every dentist, of course. However, it’s … Continue reading
Posted in Editor's Favorites, Editorial, Practice Management
Tagged confidence, Southern comfort beach ad, swagger
9 Comments
Writing Copy for Visitors, not Search Engines
I’m a BIG fan of SEO done right. I believe good SEO is some of the best money and effort you can spend on your website… to a point. Many, including myself, have preached that “content is king.” Ultimately, CONTENT … Continue reading
Posted in Editor's Favorites, Marketing, Websites
Tagged copywriting, keyword stuffing, keywords, website copy
9 Comments
Do you REALLY want to do business with Delta???
I understand I may draw the ire of dentists who participate with Delta and other managed care plans, as I perpetually express my bafflement (yes it’s a word) at how any dentist would willingly sign a contract with the devil … Continue reading
Website Marketing Pearl: Help them find what they’re looking for!
While I have a long list of blog topics to write about, I don’t seem to get to them, as I’m often inspired by something that happened recently. The trick is finding time to write them! I couldn’t think of … Continue reading
Posted in Editor's Favorites, Marketing, Websites, What Happened Today
Tagged copywriting, SEO, web page, website, website copy
6 Comments