I don’t often link to other articles in my blog. But, my friend, Gary Takacs has made an appearance of sorts on the Forbes website in an article titled, “Design Doesn’t Matter? Website Strategies For The New Era Of SEO And PR.” Gary shows up in the article on the 2nd page by virtue of an embedded video of him interviewing Jack Hadley.
A quote from the article by Jack Hadley (My Social Practice): “I wouldn’t worry about the design and graphic elements of your site so much. In fact perhaps not at all. I’d be far more concerned with the content.” That’s coming from a guy who built his career on DESIGN.
I’ve was RIDICULED for saying that YEARS ago on Dentaltown. I persist in my position on this. Dentists like shiny things and they assume everyone else does, too. Website designers with “mad graphic design skillz” know this and cater to those dentists. Some of those dentists laugh at my website, which is rather spartan when it comes to the eye candy. Laugh all you want. My website works! I wrote every word… about 55 pages worth. I took every photo… about 500 of them. Those things spell: congruence, credibility, and resonance.
Another excerpt from the Forbes article:
“In contrast, consider the benefits of a “content” site – one that includes multiple articles, some pictures, perhaps some video, and that is clearly updated with new material on a frequent or at least a regular basis…. Yet again—the content, the words and the messaging win. And as to the value of quality and meaningful content over marketing hype and expensive imagery…”
I read this and thought to myself, “YES! YES! YES!” To borrow from “When Harry Met Sally” – “I’ll have what he’s having!”
This is what I’ve been preaching for at least a dozen years. Content is king. Fancy, cool sites with special effects and a ton of effort spent on the appearance are impressive to show your mom and friends. But, prospective patients are searching the web for INFORMATION. Canned, encyclopedic, and DUPLICATE content sold to you by the website designer isn’t going to cut it! I’m going to keep preaching this, because it’s TRUE! Dentists MUST contribute and create unique, personalized, and compelling content, if they want their websites to actually PRODUCE.
For a list of blog articles I’ve written on this topic, click on Content Is King in Dental Websites. (Click on the “older posts” link at the bottom of that page to see the rest of the list.)
PS… I wrote this article while on the treadmill! Cool!
PPS… In the video, I think Gary did a great job of concealing his “hair envy!” 😉