Tag Archives: website copy

Protect Your Intellectual Property Online

I’ve been marketing my practice online since 1999.  Over the years, I’ve put a LOT of time and effort into my website.  I created my entire practice website top to bottom.  Every photo and every word is my own original … Continue reading

Posted in Marketing, Photography, Websites | Tagged , , , , , | 15 Comments

Writing Copy for Visitors, not Search Engines

I’m a BIG fan of SEO done right.  I believe good SEO is some of the best money and effort you can spend on your website… to a point.  Many, including myself, have preached that “content is king.”  Ultimately, CONTENT … Continue reading

Posted in Editor's Favorites, Marketing, Websites | Tagged , , , | 9 Comments

Website Marketing Pearl: Help them find what they’re looking for!

While I have a long list of blog topics to write about, I don’t seem to get to them, as I’m often inspired by something that happened recently.  The trick is finding time to write them! I couldn’t think of … Continue reading

Posted in Editor's Favorites, Marketing, Websites, What Happened Today | Tagged , , , , | 6 Comments

This Time It’s Personal – Your website, that is.

Make it personal!  Your website, that is.  I’ve long preached that dentists MUST be involved in the content creation for their website.  But, that DOESN’T mean you have to create your own website.  I get that objection a lot from … Continue reading

Posted in Editor's Favorites, Marketing, Websites, What Happened Today | Tagged , , | 3 Comments