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Monthly Archives: April 2014
Why Can’t the ADA Be More Like the NRA?
I’ve been a member of both. I’m now only a member of one… the NRA. I quit the ADA several years ago. I recognize that some of my readers may not identify or agree with the NRA, in particular. But, … Continue reading
Posted in Editorial
Tagged ada, American Dental Association, grassroots, National Rifle Association, NRA
19 Comments
Retrofitting a Crown to an Existing Partial Denture
I first posted this “article” on Dentaltown back in 2007. A friend just reminded me about it, so I thought I’d re-post it here. We all know what a pain this can be – fitting a new crown to an … Continue reading
Posted in Clinical Technique, Tips & Tricks
Tagged adapt crown to partial, crown, partial denture, RPD
7 Comments
Published in April Issue of Dentaltown Magazine!
I was asked to write an article for Dentaltown Magazine that answered the question: “What does the model for dentistry look like in 25 years? 50 years? Will corporate dentistry chains have taken over dentistry like Walgreens and CVS did … Continue reading
Posted in Editorial, Practice Management
3 Comments
Is There No Such Thing as Bad PR?
5″ x 5″ ad in the Saturday issue of the local paper: $500. Yellow Pages ad (worthless): $500 – $5000 / month. SEO for your website: $200 – $2000 / month. John Lennon’s tooth: $30,000. (no kidding) Exposure in Rolling … Continue reading
Posted in Marketing
Tagged Dr. Michael Zuk, John Lennon's tooth, marketing, PR, public relations
3 Comments