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Monthly Archives: February 2015
Are You A Dentist or THE Dentist?
Seems like a strange question at best and an ego-driven rhetorical question at worst, right? Mandelbaum! Mandelbaum! Mandelbaum! “So, you think you’re better than me?” I couldn’t help working in a Seinfeld reference! What do I mean by the title … Continue reading
Posted in Editorial, Marketing, Practice Management
Tagged long tail, search engine optimization, website marketing
4 Comments
How Do You Tell a Patient Her New Crown Must Be Replaced?
A family that was in my practice moved out of state (Iowa) several years ago. They recently returned and became patients in my practice again. First, the husband came in, as a tooth was bothering him, and he had been … Continue reading
Do You Have the Balls to Be Great?
This is another quick and dirty post inspired by a discussion in a Facebook group. The group is based on the idea of having a FFS (fee for service) practice by design. One member was concerned about the FFS business … Continue reading
Random Thoughts of the Day
It’s been an interesting couple of weeks. This will be a quick and dirty blog article. No pictures. No fancy editing. Just what happened this week and what I’m thinking. GO! Thought #1: It all started with a seminar… Last … Continue reading
Posted in Marketing, Websites, What Happened Today
Tagged dental technology, just say yes, website marketing
4 Comments