This is another quick and dirty post inspired by a discussion in a Facebook group. The group is based on the idea of having a FFS (fee for service) practice by design. One member was concerned about the FFS business model, because she is surrounded by a lot of practices competing on price….
Being “outnumbered by mediocrity” is a HUGE opportunity…. IF you aren’t mediocre. Instead of competing with them, “hit’em where they ain’t!”
Now, of course, just as everyone THINKS they he or she is an excellent driver, most dentists claim to be “excellent dentists.” But, ARE YOU?
Time for a reality check:
- How much CE do you take? What about HANDS-ON continuing ed? Just sitting in a lecture isn’t going to cut it. Do you know smile design? Occlusion? Can you do excellent endo? Are you willing to use proper isolation for bonded restorations?
- Are you able to CONSISTENTLY do posterior composites that aren’t sensitive post-operatively? With nice, broad contacts and a rolled marginal ridge?
- Are you comfortable restoring an entire arch? Full mouth rehabs? What about a 10-unit veneer case?
- What about restoring implants? Are you confident in taking a fixture level impression? Do your implant restorations look like they grew there? Got that down?
- Can you make half a central incisor out of composite and make it look REAL? Layered with multiple shades / opacities? Are you willing to take the TIME to do it well? Are you willing to charge a proper fee for your time and expertise? Can you do that and be PROUD of your “high” fee? Can you present the fee with a straight face (and mean it)?
- Are you willing to have empty spots in your schedule without freaking out? Do you see empty slots as opportunity? Or are you the kind of dentist that HAS to be chair-hopping all day long and booked out two months to feel comfortable?
The bottom line is:
Do you have the “balls” to be different? Or are you better off participating in the “race to the bottom” based on low fees with the rest of the dental rabble around you?
I will be the first to tell you that FFS is NOT an easy path. It never gets easier, and it’s never over. Either way, it’s a battle. But, you have to decide which battle you prefer. Do you prefer to race to the bottom? Or would you rather claw your way to the top? Both approaches can be “successful.” Which one will ignite your passion? Do you look forward to Mondays?
And, yes… women can have “balls,” too! 😀
Post your thoughts and comments below!