You heard it here first! I share the secret to successful post-COVID re-opening! Pat attention. This is gold!
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As the various states start phasing in their plans to phase in the re-opening plan, many dentists are discussing this VERY complicated post-COVID process. Wait… is COVID over? Will it ever REALLY be over? Bah! Never mind. Let’s talk about planning our re-opening.
So many things to consider! So many changes being thrown at us! How will we cope? My god.
As you may or may not know, I’m very analytical and strategic about any considered endeavors. That’s a nice way of saying, I over-think things.
But, I’m willing to make that mental effort and sacrifice my time and energy in order to help my dental colleagues. It’s because I care. For weeks I have toiled, mapping out a step-wise plan that is guaranteed to work. And, I’m going to share it with you. Here. Right now. For free.
Are you ready?
- Here we go. I made some notes for myself.
Step #1:
Unlock the fucking door.
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Classic
Awesome!
I get a laugh (as I’m sure you have) of all these dental management firms and the like offering their “seminars” on how to re-open. You almost can’t turn around without seeing another one of these how to re-open offers.
Either I’m getting too old or we’ve really lost it in this profession as I was always wondering. “what the heck could be so complicated about re-opening”? Glad I’m not the only one who sees the humor in this.
Yep… it’s like dentists have been sitting at home in their underwear for so long, they forgot how to put on pants to go back outside.
Mike, Well said. the only thing I would add is to make sure the expenses match the potential lower income as patients hesitate to return. Collection may be less than before this time. I have always said to keep employee cost at 20% or lower. Now it is really important. Our clients are not changing this but if one has operated at the national average of 30% for staff, now is a good time to change that. I have watched several of the webinars on reopening, no one is speaking of this.
Thanks for chiming in, Bill!
I agree that getting patients to return is the biggest challenge. We can open the door, but if nobody walks in, it’s not good. Our patients have had the shit scared out of them by the media and politicians who lied when they claimed, “going to the dentist is risky.” Dental offices are provably the safest place a person could go to. But, it’s very hard for us to compete with the media and political message bombarding our patients.
As for lowering employee costs, that may come in the form of so many staff being reluctant to come back to work (so I hear on social media). Fortunately, my team cannot wait to get back to work. Now… if we can get the patients to return.
My video was a bit tongue-in-cheek (hard to imagine, I know). But, holy crap… on social media, dentists are talking like they’ve never performed dentistry with Universal Precautions before. It’s like they’ve forgotten everything they know. Their imaginations have run wild.