Category Archives: Marketing

Credibility Is Everything

Posted on November 4, 2013 by The Dental Warrior

As dentists, we are in a rather unique business.  Despite massive and coordinated (and to some degree, successful) efforts to commoditize dentistry, it’s undeniable that we provide one of the most personal services for patients.  We are literally “in their … Continue reading →

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Hiring Social Media Impostors?

Posted on October 27, 2013 by The Dental Warrior

This short post is a reply I wrote on a Dentaltown thread about Social Media. I’ve often and long said that hiring someone to do your social media postings is like sending a stranger to a party as your “representative” … Continue reading →

Posted in Social Media | Tagged , | 6 Comments

Marketing by Insulting Your Prospects?

Posted on September 25, 2013 by The Dental Warrior

Sometimes material is just handed to you.  Today, I got another email solicitation to help me with my internet marketing.  I’m going to post it without blurring out the names of the “innocent.”  It deserves to be shared in all … Continue reading →

Posted in Editorial, Marketing | Tagged | 11 Comments

Content Is King – Gary Vee Said So!

Posted on August 31, 2013 by The Dental Warrior

For a DOZEN years I’ve been preaching that “Content Is King” when it comes to online marketing.  And, now I’m hearing it from the real experts.  Gary Vaynerchuk is an online marketing sensation.  Dude’s a genius.  Really… he is.  I’ve … Continue reading →

Posted in Editorial, Marketing, Social Media, Websites | Tagged , , , , , | 9 Comments

Protect Your Intellectual Property Online

Posted on August 25, 2013 by The Dental Warrior

I’ve been marketing my practice online since 1999.  Over the years, I’ve put a LOT of time and effort into my website.  I created my entire practice website top to bottom.  Every photo and every word is my own original … Continue reading →

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Know What Your SEO Is Doing!

Posted on August 23, 2013 by The Dental Warrior

As this blog has become more popular, I am finding more and more spam comments.  Most of them are from purveyors of anything from shoes to male enhancement products.  Most of those get automatically filtered out by my spam plug-in. … Continue reading →

Posted in Marketing, Websites, What Happened Today | Tagged , , , , | 18 Comments

Don’t Show Them HOW We Make the Sausage!

Posted on July 19, 2013 by The Dental Warrior

There’s a saying:  “Everyone likes sausage, but nobody wants to see how it’s made.” We dentists are technically very highly-trained.  And, we love to show our talents off to our colleagues… and our patients.  The latter can be a mistake, … Continue reading →

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I’ll Say It Again. Listen Carefully! Content Is King!

Posted on July 9, 2013 by The Dental Warrior

How to get to #1 on Google in 2 days – no kidding! When it comes to Google search results supremacy, it seems everyone is looking for a gimmick… a way to game the system… tricking Google into listing their … Continue reading →

Posted in Marketing, Websites | Tagged , , | 4 Comments

Another Silly Cold Caller – by Email

Posted on July 8, 2013 by The Dental Warrior

I just got an email today from a firm that does SEO for dental websites. Dear Dr. Mike, Kindly take thirty seconds to pull up Google and search for a Dentist in (my town). Do you see how Dr. Mike XXXXX, … Continue reading →

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Dressing Up Your QR Code

Posted on June 24, 2013 by The Dental Warrior

You’ve probably seen these funny looking squares around.  They can be scanned with a cell phone to take the user to a website, Youtube video, review site, brochure, or other media.  I’m still not convinced QR codes have caught on … Continue reading →

Posted in Marketing, Websites | Tagged , | 3 Comments