Well crap! At first, I thought this whole “How-Old.net” fad was stupid. It’s a website where you can upload a photo of your face (or multiple faces), and it will analyze and pin a predicted age on each face. It’s all over Facebook. Everyone is doing it. It was even on the Today Show this morning.
I thought, “Really? People have time for this shit? They CARE about this shit?”
Then the light bulb went on! I thought, “How can I leverage this into marketing for cosmetic dentistry??” We often talk about how a youthful smile can have a dramatic impact on a person’s appearance.
I thought I’d do an experiment. First, I’d run a portrait of myself through the How-Old.net analyzer. Then, I photoshopped a few teeth as missing. And, then I photoshopped out ALL of my teeth. I ran those through the analyzer to see if it would make me look older. Genius! Right? Ummm…. NOPE! It seems How-Old.net digs the toothless smile and made me younger with no teeth!
So, what about tooth color? Will yellow teeth make me older? Will whiter teeth make me younger?
So, my grand experiment and marketing idea didn’t quite work out the way I hoped. But, the lesson here is to think outside the box. I hate using that tired phrase. The idea is to leverage social trends to your marketing advantage. I will keep trying!