Yearly Archives: 2011

Don’t Stare at the (Dental Practice) Wall!

Posted on February 23, 2011 by The Dental Warrior

In auto racing school, you learn about looking where you want to go.  Where you look (with your eyes), is generally where the car will go.  It’s just a natural tendency that your body will go where your eyes are … Continue reading →

Posted in Editor's Favorites, Practice Management | Tagged | 5 Comments

On Pricing Power – by Seth Godin

Posted on February 17, 2011 by The Dental Warrior

Seth Godin has long been one of my favorite marketing authors.  I’ve subscribed to his blog for quite a long time.  And, I’ve read most of his books.  I highly recommend them for my fellow Dental Warriors. Godin talks about … Continue reading →

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Marketing Summit by New Patients Inc.

Posted on February 16, 2011 by The Dental Warrior

To win any battle, you first need good “military intelligence.”  Now…  jokes about oxymorons aside…  I am always gathering intelligence in my efforts to grow my practice.  And, in this economy good intelligence is VITAL.  Last weekend I attended the … Continue reading →

Posted in Continuing Ed, Marketing, Practice Management | Tagged , , | 2 Comments

Dentistry Is Still Valued (by some)

Posted on February 15, 2011 by The Dental Warrior

Today I saw a new patient who found me via my website.  She drove 1-1/2 hours to my practice.  She probably passed at least a hundred dentists on the way here.  She was not happy with the work of a … Continue reading →

Posted in Marketing, What Happened Today | Tagged , , , | 9 Comments

Competing With $299 Dentures and Other Dental Coupons

Posted on February 8, 2011 by The Dental Warrior

Some of us practice in areas saturated with dentists.  At last count, there were 25 dentists just on my street!  Competition is fierce.  Over the years, I’ve collected a number of ads I’ve found locally.  It’s quite common to see … Continue reading →

Posted in Marketing, Practice Management | Tagged , , | 10 Comments

Danger at the Front Desk!

Posted on February 4, 2011 by The Dental Warrior

What will you do when a violent person confronts your front desk? (The following is the author’s opinion and not intended to be legal advice.) On DentalTown.com, there is currently a thread discussing a situation where a patient became belligerent … Continue reading →

Posted in Personal Security & Safety, Practice Management | Tagged , , , , | 10 Comments

Are You a “Regular” Dentist?

Posted on February 1, 2011 by The Dental Warrior

Patient perceptions of dentists can be quite interesting.  While I’ve positioned my practice as one with a focus on cosmetic and reconstructive dentistry, I am very much a general dentist.  I do a bit of everything and plenty of “bread … Continue reading →

Posted in Marketing, Photography, Practice Management, What Happened Today | Tagged , , | 3 Comments

Picasso Lite – It’s time to pull the trigger on a diode laser!

Posted on January 29, 2011 by The Dental Warrior

For a long time, I simply refused to pay the tremendous price for a diode laser.  I did see a use for it in my practice.  But the relatively limited uses (soft tissue procedures) didn’t justify the huge cost.   I … Continue reading →

Posted in Dental Product Reviews | Tagged , , , , , , , , , | 22 Comments

Today’s Special Delivery & Website Marketing

Posted on January 26, 2011 by The Dental Warrior

Big Case Patients Google for the Right Dentist A new patient came to my office for a cosmetic consultation last May (2010).  She was looking for just the right dentist.  And, she had been doing a LOT of research online.  … Continue reading →

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A Day in the Life of a Dental Warrior

Posted on January 24, 2011 by The Dental Warrior

A relatively slow day today…. Today, I had a patient return to my practice after leaving back in 2008. She said, “I foolishly looked at just the money and went to another office. That was a big mistake.” I won’t … Continue reading →

Posted in Practice Management, What Happened Today | Tagged , , , | 1 Comment