Tag Archives: social media

Hiring Social Media Impostors?

This short post is a reply I wrote on a Dentaltown thread about Social Media. I’ve often and long said that hiring someone to do your social media postings is like sending a stranger to a party as your “representative” … Continue reading

Posted in Social Media | Tagged , | 6 Comments

Content Is King – Gary Vee Said So!

For a DOZEN years I’ve been preaching that “Content Is King” when it comes to online marketing.  And, now I’m hearing it from the real experts.  Gary Vaynerchuk is an online marketing sensation.  Dude’s a genius.  Really… he is.  I’ve … Continue reading

Posted in Editorial, Marketing, Social Media, Websites | Tagged , , , , , | 9 Comments

Defy the “back” button. Be yourself – online!

A dentist friend sent me a message on Facebook with a link to a Ted Talk video about social media.  (I’ve embedded the video at the end of this article.)  The video reminded me of what I’ve been preaching for … Continue reading

Posted in Editor's Favorites, Marketing, Social Media, Websites | Tagged , , , | 18 Comments

Stop Spamming My Blog Around

With a nod to Stevie Nicks and Tom Petty (Stop Dragging My Heart Around)… Everyone wants the link juice. One of the factors used by Google in ranking websites in the search engines results is inbound links.  Inbound links (aka … Continue reading

Posted in Editor's Favorites, Marketing, Social Media | Tagged , , , , , | 24 Comments

Don’t “friend” your patients on Facebook!

I went to a local dental meeting last night, and one of my dentist friends said to me, “Dude, you have some balls posting what you post on Facebook!”  My initial thought was that he was referring to my outspoken … Continue reading

Posted in Editor's Favorites, Marketing, Social Media | Tagged , , , , | 18 Comments

Facebook Advertising – Is it all that?

Social media is all the rage today…. and for many good reasons.  Overall, I think social media can be an important and effective piece of the marketing puzzle.  You should definitely be dipping your feet in the social media pool.  … Continue reading

Posted in Marketing, Practice Management | Tagged , , , , , | 5 Comments